TORONTO, Jan. 29, 2013 /CNW/ - Coty Canada has selected Toronto-based Veritas Communications in partnership with Quebec-based Zak Communications as its new Canadian PR agency of record.
"We are forging ahead to drive awareness and leverage our exciting portfolio of brands" said Mary van Praag, General Manager, Coty Canada. "We believe this new partnership will bring together strong synergies between Coty's unique and exciting brands, and the engaging influencer expertise embodied by the Veritas team."
Krista Webster, President of Veritas, says the company is thrilled to add Coty to its growing roster of buzz-worthy clients.
"Coty offers discerning consumers some of the most exciting and 'must-have' beauty and fragrance lines in the world. Veritas has deep beauty experience and we feel privileged that we can apply this to such an exciting and growing company as Coty."
About Coty Inc.
Coty is a new emerging leader in beauty with net revenues of $4.6 billion for the fiscal year ended June 30, 2012. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, colour cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
For additional information about Coty Inc., please visit www.coty.com
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference. The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels. Veritas belongs to the MDC Partners Network and is headquartered in Toronto with a satellite office in New York.
SOURCE: Coty Canada
For further information:
Lisa Brown, Veritas Communications