Cossette will accompany Simons in its Canada-wide expansion

QUEBEC CITY, March 30, 2015 /CNW/ - Cossette is pleased to announce it will be working with Simons as the retailer implements an ambitious pan-Canadian development project, notably in the Vancouver, Calgary, Mississauga, Ottawa and Gatineau markets.

"Simons is a family business established in Quebec for over 175 years. By 2017, for the first time in our history, we will be a full-fledged player on the Canadian retail scene. It's a major transition for us and that's why we want a business partner who knows who we are and what we're about. Cossette is a completely integrated agency that enjoys a strong national presence—it was the ideal choice," said Harry Tsantarolakis, Marketing Director at Simons.

"Simons and Cossette both have their roots in Quebec and share similar corporate values and cultures," added Cossette Senior Vice-President Louis Duchesne. "Today we're proud to accompany this prestigious Quebec brand in its cross-country expansion. Considering the value and unique experience it offers customers, I'm convinced Simons has everything it takes to succeed on a national level. We're very excited to collaborate with Simons in this new chapter of its rich history."

Cossette will assist Simons in expanding its brand across Canada through the deployment of integrated marketing communications campaigns. All Cossette's Canadian offices will play a role in this national account, particularly those in Quebec City, Toronto and Vancouver.

The first new store will open this August in Gatineau, followed by Vancouver in the fall.

Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver and Halifax.



For further information: Marilyne Levesque, Senior Communications Director, Cossette, 514 985-8214, 514 884-6351,

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