Cossette welcomes Simon Poitras to its executive team

QUÉBEC CITY, Dec. 10, 2015 /CNW Telbec/ - Cossette Québec begins a new chapter in its history:   Simon Poitras joins the team as Senior Vice-President. A talented communicator and well-reputed leader, Simon will play a strategic role with respect to the agency's top clients, as well as promote Cossette's growth and raise its profile, both in Quebec City and throughout the province.   

With an impressive track record and a strong attachment to the people and companies of the provincial capital, Mr. Poitras arrives at Cossette after 16 years at Hill+Knowlton Strategies, where he held several positions, including until recently Senior Vice-President and General Manager.

Over the course of his career, he has forged a strong reputation for his astute strategic advice and his collaborative approach with clients. In recent years, he worked on a number of national accounts, including Coca-Cola, Cominar, Frima Studio, FamiliPrix, Glencore, Groupe Dallaire, Keolis Canada (Orléans Express), Réseau de transport de la Capitale (RTC), and Rabaska. 

"With his cutting-edge strategic communications expertise and keen business sense, Simon's arrival is a major boon to our already solid executive team," said Louis Duchesne, Executive Vice-President and General Manager of Cossette in Quebec. "Simon is an inspirational and unifying leader, and I'm thrilled to welcome him to our team!"  

"Joining Cossette's ranks is a tremendous source of pride for me. It's one the major players in Canada's communications industry and one of the most innovative. When I was presented with this challenge, I knew instantly that the agency's values and culture were consistent with my own, on both a personal and professional level. It's even more exciting to become part of a winning team that has been enjoying a great deal of national success lately," Mr. Poitras explained.

Mr. Poitras is an active member of the Quebec City community, currently sitting as Chair of the Board of Ça Bouge!, and the cofounder of La Ruche, a crowdfunding platform launched in 2013. Simon also sits on the boards of the Orchestre symphonique de Québec and the JCI World Congress 2016.

After earning a degree in Communications, Mr. Poitras taught at his alma mater, Université Laval.

Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago.



Image with caption: "Simon Poitras (CNW Group/COSSETTE INC.)". Image available at:

For further information: Marilyne Levesque, 514 985-8214


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