MONTREAL, May 13, 2015 /CNW Telbec/ - Cossette announced today that it will be partnering with leading hockey equipment manufacturer CCM Hockey to review the company's digital strategy and redesign the brand's new website. For the agency, the deal represents an exciting opportunity with international scope.
Cossette will leverage all of its areas of digital expertise—from analysis, strategy and design to development and measurement—to support CCM Hockey in improving its digital ecosystem on a global scale.
"Cossette's integrated approach, together with the passion and expertise of its team members, convinced us that they were the ideal partner to carry out this initiative. We were impressed with their solid understanding of the mandate and the solutions they proposed, which are in line with our business objectives," said Marc-André Charron, Global Brand Marketing Director at CCM Hockey.
"I'm delighted with this show of confidence. We are working tirelessly to improve our digital offering to increase our partnerships, both nationally and internationally. Like the people at CCM Hockey, we are passionate about our work, as reflected in our Agile cooperative approach," added Malik Yacoubi, Vice-President, Technology and Mobile, at Cossette.
This project is part of many initiatives put forward by CCM Hockey to remain the brand of choice for Hockey players worldwide.
About Reebok-CCM Hockey
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com
Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver and Halifax.
SOURCE Reebok-CCM Hockey
For further information: Marilyne Levesque, 514 985-8214, [email protected]