Cossette Provides an Update on and Reaffirms Support for the Mill Road
Transaction

KOS (TSX)

QUÉBEC CITY, Nov. 20 /CNW Telbec/ - Cossette Inc. reaffirmed today its support for the privatization transaction (the "Mill Road Transaction") with Mill Road Capital, L.P. ("Mill Road") and its recommendation that shareholders vote in favour thereof.

The management information circular in connection with the special general meeting of shareholders to be held on December 18, 2009 to consider the Mill Road Transaction has been filed with the Canadian provincial securities regulatory authorities and will be mailed to shareholders shortly. The circular contains a determination that the Mill Road Transaction is fair to Cossette's shareholders other than key senior management shareholders (the "Senior Executives") exchanging part of their Cossette shares for shares of a wholly-owned subsidiary of Mill Road (the "Public Shareholders") and is in the best interests of Cossette and the Public Shareholders. The circular also contains a recommendation to the shareholders of Cossette that they vote in favour of the Mill Road Transaction. The Board considered the following reasons for its recommendation:

    
    - Significant Premium. The all-cash consideration of $7.87 per share to
      be received pursuant to the Mill Road Transaction represents a premium
      of approximately 40% to the volume-weighted average trading price of
      the Shares for the 20 trading days ending on November 9, 2009 (the last
      trading day prior to the announcement of the Mill Road Transaction on
      November 10, 2009) and a premium of 142% over the unaffected share
      price of $3.25 on July 17, 2009 (the last trading day prior to Cosmos
      Capital Inc. ("Cosmos") announcing its unsolicited and non-binding
      proposal on July 20, 2009).

    - Extensive Strategic Review Process. Cossette conducted, with the
      assistance of its financial and legal advisors, a thorough review
      process to identify potential parties interested in acquiring all of
      the shares of Cossette or in participating in any other form of
      transaction with a view to maximizing value for all shareholders.

    - Fairness Opinions of RBC Capital Markets and BMO Capital Markets. RBC
      Capital Markets delivered to the Special Committee, and BMO Capital
      Markets delivered to the Board, opinions to the effect that, as of
      November 9, 2009, the consideration to be received pursuant to the Mill
      Road Transaction is fair from a financial point of view to the Public
      Shareholders (excluding Cosmos).

    - Reasonableness of the Merger Agreement. The terms and conditions of the
      Merger Agreement between Cossette and Mill Road, which were reviewed by
      the members of the Special Committee in consultation with its legal
      advisor, were determined to be fair and reasonable and were the result
      of arm's length negotiations between Cossette and Mill Road.

    - Superior Proposals. Under the Merger Agreement, the Board has retained
      the ability to consider a competing acquisition proposal not solicited
      by it which the Board believes, in the exercise of its fiduciary
      duties, represents, or could reasonably be expected to lead to, a
      superior proposal, and to terminate the Merger Agreement in the event
      of such superior proposal, subject to Mill Road's right to match or be
      paid a termination fee of $3.25 million. In addition, the support and
      voting agreements between Mill Road and the Senior Executives terminate
      automatically in the event of the termination of the Merger Agreement.

    - All-Cash Consideration. The payment of cash under the Mill Road
      Transaction will provide shareholders with immediate liquidity and
      certainty of value that is not subject to market fluctuations.

    - No Further Due Diligence. The Mill Road Transaction is not subject to
      further due diligence.

    - Support of the Mill Road Transaction by the Senior Executives. The
      Senior Executives, who hold shares representing approximately 30% of
      the outstanding shares, have each entered into a support and voting
      agreement pursuant to which they have agreed to vote their shares in
      favour of the Mill Road Transaction, subject to certain conditions.

    - Interests of Other Stakeholders. The nature of a board supported,
      negotiated transaction such as the Mill Road Transaction, together with
      Mill Road's agreement to cause Cossette to comply with its obligations
      under Cossette's retention program and to guarantee the performance of
      such obligations as part of the completion of the Mill Road
      Transaction, should address the concerns of Cossette's employees at a
      time of uncertainty and maintain stability and a high level of service
      at Cossette, which should in turn reassure Cossette's clients. In
      Cossette's line of business, its most valuable assets are its employees
      and its relationships with clients.
    

About Cossette

Cossette Inc. offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, Cossette also offers Convergent Communications(TM), a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. Cossette has approximately 1,437 employees and offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai.

%SEDAR: 00012070EF

SOURCE COSSETTE INC.

For further information: For further information: Financial Analysts only: Martin Faucher, Vice-President and Chief Financial Officer, (418) 521-3784; Investors: Francis Trudeau, Director, Acquisitions and Investor Relations, (514) 282-4633; Medias: Sylvie Isabelle, Optimum Public Relations, (418) 521-3184; Source: Cossette Inc.; www.cossette.com

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COSSETTE INC.

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