Cossette privatization finalized: Amalgamation of Cossette with a subsidiary
of Mill Road Capital Inc. is complete


QUEBEC CITY, Dec. 23 /CNW Telbec/ - Cossette Inc. ("TSX- KOS , The Company") is pleased to announce that the proposed amalgamation (the "Amalgamation") of Cossette with 9209-6841 Quebec Inc. ("Newco"), a wholly-owned subsidiary of Mill Road Capital Inc., was completed today.

The completion follows the approval of the Amalgamation by the shareholders of Cossette present at the special general meeting of the company's shareholders held on December 18, 2009.

The subordinate voting shares of Cossette are being delisted from the TSX and Cossette will return to the private company status it held from its birth in 1972, to 1999, the year it became a public company.

In connection with the Amalgamation, all shareholders (other than current shareholders of the Newco) will receive $8.10 in cash for each share of Cossette held immediately prior to the Amalgamation.

The amalgamated company will continue as the Cossette brand with its head office remaining in Quebec City. The current management team will remain in place and the company will pursue its current marketing-communications activities for its numerous clients in Canada, the United States and the United Kingdom.

About Cossette

Cossette Inc. offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, Cossette also offers Convergent Communications(TM), a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. Cossette has approximately 1,437 employees and offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai.


For further information: For further information: Medias: Maxime Couture, Optimum Public Relations, (418) 521-3770; Source: Cossette Inc.;

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