Corporate sustainability and philanthropy leader becomes head of fundraising at WWF-Canada

Martha Hancock brings experience in corporate social responsibility and marketing to one of Canada's leading environmental NGOs

TORONTO, March 1, 2017 /CNW/ - Martha Hancock has joined WWF-Canada as senior vice-president of development, where she will lead the community engagement and fundraising strategy to deepen the connection of Canadians with the work of one of Canada's leading environmental non-government organizations.

"We're thrilled to have Martha bring her wealth of corporate experience in social responsibility and marketing to the business of raising the funds WWF-Canada needs to carry out our important conservation work in Canada and abroad,"  said David Miller, president and CEO of WWF-Canada.

For Hancock, the move from the business world to the not-for-profit sector is all about the cause. "The opportunity to bring my corporate skills to help create solutions to the most serious conservation challenges facing our planet, especially climate change, was too compelling to resist. I'm really happy to be getting closer to the impact and working with the tremendous team at WWF-Canada."

Hancock has previously been the chief environmental officer and head of philanthropy and sponsorship at Manulife Financial, where she wove social-responsibility into the global brand and business strategies and gained experience in environmental-risk management, corporate community investment and corporate sponsorships. Prior to Manulife, Hancock held senior marketing strategy roles at Royal Bank of Canada, which included activating its green strategy for commercial clients.

She serves on the board of Ernestine's Women's Shelter and holds an MBA from Schulich School of Business.

About World Wildlife Fund Canada
WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. For more information, visit


For further information: Philippe Devos, director of communications and media,, +1 416-453-0092


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