Corporate Communications: Demand Generation's New, Indispensable Resource

TORONTO, July 26, 2016 /CNW/ - The fundamental objective of an organization is to attract, engage and convert buyers by providing them with compelling, informative content. Therefore it makes sense for marketing and corporate communications to collaborate together and combine the strength of both to benefit the company as a whole.

This CNW white paper looks at the importance of collaboration between these teams and how an organization can build better collaboration between corporate communications and demand marketing.

The paper looks at three steps to encourage successful collaboration, such as:
1. Streamlining and improving demand generation efforts
2. Better engaging the target audience
3. Getting more mileage out of content

There are also budgetary advantages of a collaborative relationship because, while separate budgets are typical, combining efforts may optimize each team's budget, as both parties are working towards a common strategic goal.

Many demand generation teams overlook the corporate communications team and mistakenly think of them solely in terms of branding and news releases.

By demonstrating the advantages that can be gained by working together, corporate communications can not only become a crucial resource for the demand generation team but they can also become an ally which will help marketing to increase their results.

To download the whitepaper in full for FREE, click Corporate Communications: Demand Generation's New, Indispensable Resource. 

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Corporate Communications: Demand Generation’s New, Indispensable Resource (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Corporate Communications & Demand Generation: 3 Steps to a Successful Collaboration (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890