TORONTO, Feb. 2 /CNW/ - Corona - Canada's best-selling premium imported beer for the past 20 years - is encouraging Canadians to support the emergency relief and reconstructive effort in Haiti. Corona announced today that from February 1 to February 27, 50 cents from each six-pack of Corona Extra and Corona Light bought at any LCBO store will be donated to the Canadian Red Cross Haiti Earthquake Relief Fund.
Corona's program, the first of its kind for a major beer supplier in Ontario, complements the LCBO's donation boxes in support of the Haiti earthquake relief efforts.
"Haiti's infrastructure, including schools, hospitals and government, has been shattered by the earthquake and the country needs not only immediate, but also long-term support," said Robert Armstrong, President and CEO of Modelo Molson Imports. "Through this program we hope to help provide Haitians with medical care, clean water, food and shelter."
To kick-off this initiative, Corona also donated $5,000 to the Canadian Red Cross Haiti Earthquake Relief Fund.
"We applaud this initiative by Corona which gives LCBO customers another opportunity to contribute to the much-needed relief efforts in Haiti," said Bob Peter, LCBO President and CEO.
Canadians interested in learning more about Corona and the Canadian Red Cross Haiti Earthquake Fund can visit www.coronaextra.ca.
About Corona Extra
Available in Canada since 1986, Corona Extra has experienced 23 years of consecutive growth. Packaged in one of the most recognizable bottles in the world, Corona Extra is enjoyed by men and women alike. Its smooth taste offers the perfect balance between heavy European beers and light beers. From enjoying it over a conversation with friends to toasting one of life's many milestones, Corona Extra is the right beer for a wide range of occasions. Corona Extra is available in over 150 countries and is Canada's best-selling imported beer.
SOURCE CORONA EXTRA
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