TORONTO, Aug. 19, 2015 /CNW/ - In an exclusive partnership announced today with Tapped Mobile, Corby Spirit and Wine will be the first Canadian company to launch Shazam's visual recognition technology in-market, and will be its official wine and spirits partner in Canada.
Actively used by over 22% of Canadians, Shazam is one of the world's most popular mobile apps, used by more than 100 million people each month to connect to the world around them. Shazam pioneered audio recognition technology that helps people identify music, and has grown into a service that connects people with artists, TV shows, ads, cinema, radio and retail environments. Shazam's visual recognition technology, launched across the country six weeks ago by its Canadian partner Tapped Mobile, builds on that technology with a scanning tool that enables consumers to interact with brands.
Consumers can already see this partnership in action on bottles of ABSOLUT vodka in select markets across Canada. Using the Shazam app, consumers can scan the bottle's neck-tag to unlock over 1000 different cocktail recipes. These neck-tags have been printed with a watermark that is recognized by the app – but is invisible to the naked eye.
"Corby's partnership with Tapped and Shazam's visual recognition technology has established a new tool to communicate with our consumers right from the shelf in a meaningful way, and to share engaging content that is relevant to their consumption habits and cocktail education interests," says Corby's Maxime Kouchnir, VP Marketing. "With this innovative platform, Corby will continue to drive the digital revolution that's currently shaking up our industry."
Shazam's visual recognition technology opens the door to a world where everything from posters, to packaged goods, to print media, and more are transformed from static images into dynamic pieces of content. Users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience. Whenever they wave their phone over any item with the Shazam camera logo on it, they'll instantly get taken to custom mobile experiences including interactive content, special offers, and ability to share items with others.
"We are thrilled about this partnership as it provides a unique and engaging consumer experience", says Jed Schneiderman, President and Co-Founder, Tapped Mobile. "Corby is a great partner in that they are leading the way for in-store shopper marketing by using mobile phones to provide a richer brand experience."
About Tapped Mobile (@tappedmobile)
Tapped Mobile is a leading Canadian provider of mobile advertising technology solutions. The company offers Canadian brands a unique approach to mobile marketing by leveraging partnerships with the world's leading mobile ad technology companies and enabling brands to connect their online and offline marketing activities. The company is the exclusive partner of Shazam in Canada and is also the co-author of Canada's largest mobile study Mobile Personas. Tapped specializes in location based marketing, cross platform targeting, in-app marketing and retention, and mobile couponing. tappedmobile.com
Shazam is one of the world's most popular apps, used by more than 100 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favourite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information, visit www.shazam.com or follow us on Twitter @shazam.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka and McGuinness® and Criollo® liqueurs. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna® wines. In 2015, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the fourth consecutive year, and was also listed among Greater Toronto's Top 100 Employers. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn.
SOURCE Corby Spirit and Wine Communications
Image with caption: "Corby Spirit and Wine Announces Exclusive Partnership with Shazam and Tapped Mobile. (CNW Group/Corby Spirit and Wine Communications)". Image available at: http://photos.newswire.ca/images/download/20150819_C4893_PHOTO_EN_480605.jpg
Image with caption: "Corby Spirit and Wine Announces Exclusive Partnership with Shazam and Tapped Mobile. (CNW Group/Corby Spirit and Wine Communications)". Image available at: http://photos.newswire.ca/images/download/20150819_C4893_PHOTO_EN_480609.jpg
Image with caption: "Corby Spirit and Wine Announces Exclusive Partnership with Shazam and Tapped Mobile. (CNW Group/Corby Spirit and Wine Communications)". Image available at: http://photos.newswire.ca/images/download/20150819_C4893_PHOTO_EN_480603.jpg
Image with caption: "Corby Spirit and Wine Announces Exclusive Partnership with Shazam and Tapped Mobile. (CNW Group/Corby Spirit and Wine Communications)". Image available at: http://photos.newswire.ca/images/download/20150819_C4893_PHOTO_EN_480607.jpg
For further information: Amandine Robin, Director, Communications, Public Relations and CSR, Corby Spirit and Wine, Email: [email protected], Direct: 416-479-2492