New Branding Driven by Customer Feedback for More Memorable Name and Logo
BRAMPTON, ON, April 13, 2015 /CNW/ - Canada's leading franchisor of frozen home-style meals, soups and desserts made for and delivered to the growing seniors market is rebranding as Heart to Home Meals. Established as Copper County Foods in 2007, the Brampton-based company made the change to a more memorable name and logo that reflects its dedication to customer service, choice, convenience and independence for seniors.
Heart to Home Meals is a service that delivers and unpacks great-tasting frozen meals right to the homes of seniors. Regular visits by staff provide a point of interaction, an important check-in, according to experts in home and seniors care, especially for those with mobility issues.
"The rebrand was largely driven by feedback from our customers who told us our company could reach and help more seniors with a brand that better resonated," said Michael Gazer, President of Heart to Home Meals. "Our core service commitment is designed for seniors who want the choice and convenience to maintain an independent lifestyle, so it was important that we undertake steps to effectively reach and remain top of mind for our customers."
The rebrand comes as Heart to Home Meals continues to grow steadily in southern Ontario markets as more seniors, their families, and health and home care professionals discover, utilize and recommend the service. On average, the meals cost $6.50 per entrée and are quick and easy to prepare.
Canadian demographics show that by 2031 the number of seniors will double to 9.6 million and comprise up to a quarter of the population, making it the country's fastest growing market with considerable opportunities for growth.
About Heart to Home Meals:
Heart to Home Meals is a service based on a highly successful concept out of the UK called Wiltshire Farm Foods that has been in business for 25 years. Heart to Home Meals meets individual dietary needs and customers can choose from a range of more than 150 different items. There are no contracts or commitments and delivery is free in most cases.
SOURCE Heart to Home Meals
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