Now available: Coors Light Iced T, a light beer with a blend of natural
tea and lemon flavours
TORONTO, April 2, 2012 /CNW/ - Today marks the heavily anticipated
official launch of Coors Light Iced T, which was first announced in New
York on March 6. This new arrival serves up a flavoured variation of
Canada's favourite light beer, now with the classic taste of iced tea
and natural lemon.
After water, tea and beer are the second and third most consumed
beverages globally. Ready-to-drink tea is a major grocery trend with
more than 1,500 new products introduced in North America since 2000.
Coors Light Iced T adds a new twist to the trend through its unique
combination of flavours.
"Coors Light Iced T delivers a lightly bodied, refreshing beer," says
Steve Stradiotto, Brewmaster at Coors Light. "Our approach was to
compliment the sweet maltiness of Coors Light with lemon and tea
ingredients, giving it a light and lively finish. The result was a
refreshing combination of flavours that you have to experience for
Coors Light Iced T is brewed in the same way as Coors Light with premium
two row malted barley, Coors' very own lager yeast and choice hops. The
iced tea flavour comes from a blend of tea botanicals and natural lemon
which are added during the filtration process.
"Coors Light Iced T is the first ever line extension for Coors Light and
a testament to the brand's focus on bringing refreshment to Canadian
beer drinkers ," says Jenn Davidson, Vice President, Marketing, Coors
Light. "Since Coors Light owns refreshment in the beer category and
iced tea owns it in the beverage category, it made perfect sense to
marry the two tastes. Coors Light Iced T was brewed to deliver the
classic, refreshing iced tea taste people are accustomed to."
Coors Light Iced T has been created for Canadians. It is brewed and sold
in Canada exclusively at this time. It will be available in 6 and
12-bottle packs and in 12-packs of 355mL sleek cans at beer and liquor
stores across Canada starting April 2, 2012 with full national
distribution by early May 2012.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
the Americas, Europe and Asia.
It operates in Canada through Molson Coors Canada, in the U.S. through
Miller Coors, and in the U.K. and Ireland through Molson Coors (UK &
Ireland). For more information on Molson Coors Brewing Company and our
portfolio of brands, visit the company's website, www.molsoncoors.com.
Image with caption: "Now available: Coors Light Iced T, a light beer with a blend of natural tea and lemon flavours (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20120402_C2143_PHOTO_EN_11830.jpg
PDF with caption: "Coors Light Iced T Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2012/04/02/20120402_C2143_DOC_EN_11820.pdf
SOURCE Molson Coors Canada
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