CoolBrands International Inc.

TORONTO, Aug. 3 /CNW/ - At the request of the Market Surveillance division of the Investment Industry Regulatory Organization of Canada on behalf of The Toronto Stock Exchange, CoolBrands International Inc. (TSX: COB) ("CoolBrands" or the "Company") is providing this update. CoolBrands continues to be in discussions with various parties on possible transactions that may result in CoolBrands acquiring or merging with other businesses. However, at this time, each of those discussions is in their early stages and there is no assurance that any transaction will result from any of these discussions.

About CoolBrands International Inc.

CoolBrands International Inc. is a company looking to profit from its current financial holdings by searching out, investigating and investing in enterprises that are expected to provide long-term positive returns for its shareholders.

Certain information included in this news release may contain statements that are forward-looking, such as statements relating to anticipated future activities of the Company. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future, and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company.

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For further information: For further information: Ken MacKenzie, Telephone: (905) 479-8762

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