Cookson James Loyalty Partners with Green Shield Canada to Launch Change4Life™, an Innovative New Program Rewarding Plan Members for Managing Their Health

TORONTO, May 21, 2015 /CNW/ - Cookson James Loyalty Inc. (CJL) is pleased to announce its partnership with Green Shield Canada to advance their "coordinated assault" to change the face of health in Canada. CJL's innovative health behavior change platform will serve as a catalyst to drive engagement in Green Shield's unique Change4Life portal, offering targeted action plans with exciting rewards for members proactively managing their health.

Founded in 2010 in Burlington, Ontario, Cookson James Loyalty has been recognized around the world for its health innovation and creation of its flagship program, BestLifeRewarded. BestLifeRewarded brings the benefits of recognized rewards programs with a focus on something much more important - one's health. The member-centric program is designed to reward the efforts of those who take action to improve their health. 

Utilizing the best practices and technology infrastructure from the BestLifeRewarded platform, Green Shield Canada has launched their Change4Life program, which provides a turnkey, incentive-based approach to health management for their plan members.

Change4Life members will earn points for healthy activities such as reading about conditions and healthy lifestyles, tracking healthy eating, physical activity, setting goals and much more. Members can redeem their points for a chance to win exciting prizes in the Rewards Store.

"At Green Shield Canada, we are committed to creating innovative ways to further improve the health of our members, which is why we've invested in Change4Life™", says David Willows, vice president strategic market solutions at Green Shield Canada. "We did our homework to find a solution to help our members more easily manage their health and found that Cookson James Loyalty's evidence-based innovation leads the pack."

It's no secret that Canadians are struggling to maintain a healthy body weight, eat right, and get enough physical activity to promote health and prevent the early onset of chronic disease. Cookson James Loyalty has the only platform that combines reward incentives with best practices in sustainable health behaviour change. While the platform's participants may drawn in to the program through a desire for rewards (extrinsic motivation), the program's approach focuses on quickly moving members along a continuum to intrinsic, sustainable motivation through targeted messaging, results tracking and other personalized support tools.

"We are proud to offer our innovative health engagement tool to Green Shield Canada and its members," said Susanne Cookson, co-founder of Cookson James Loyalty. "Our focus is sustainable engagement of Canadians in the active management of their own health. Approaching the market with a consumer-centric perspective was the missing link for successful, scalable, and cost-effective chronic care management. We capitalize on best practices in evidence-based interventions, incentives and technology to engage and empower people to take personal ownership for their health."

About Cookson James Loyalty

Incorporated in 2010, Cookson James Loyalty created its flagship platform BestLifeRewarded®, a comprehensive program that encourages members to take personal ownership for their health. Their mission in Health Promotion Innovation includes all stakeholders in a "coordinated assault" to change the overall face of healthcare in Canada.

The BestLifeRewarded platform is a plug and play web-based solution with simple 'off line' program integration. By adding the BestLifeRewarded program to a health management strategy, partners can expect greater organizational health awareness, better member engagement, more robust measurement and insight into the impact of your health and wellness investments. 

The Cookson James Loyalty managed software solution allows companies, clinics and hospitals to measure the impact of the overall program and can identify areas of improvement and can uncover areas that require additional attention and focus. Through a reporting dashboard, partners will have access to the ongoing performance and positive health shifts that occur with their members as they engage in the program.

Based in Burlington, Ontario, Cookson James Loyalty currently operates corporate wellness and patient support programs across Canada and the Cayman Islands.

For more information visit

SOURCE Cookson James Loyalty

For further information: Susanne Cookson, Co-founder, BestLifeRewarded, Cookson James Loyalty, 905 336-1000 office, 905 599-6045 cell,,


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