Content Distribution is an Essential Component of Your Content Marketing Strategy

TORONTO, June 15, 2016 /CNW/ - Content is king and creating high quality content is a very important aspect of your content marketing plan. However, when the majority of your focus is centered on content creation, your distribution strategy can often fall to one side. This a fatal error in any content marketing strategy because the impact of your content is very minimal when it is not effectively promoted. Distribution is a vital ingredient to the success of your content marketing plan.

This CNW white paper, Content Distribution: The Edge in Achieving Client Communication Goals, uncovers why content distribution is so important to any content marketing plan and looks at a live example of how a solid distribution strategy garnered earned media through news release distribution.

SHIFT Communications helped their client, SERMO, a social network for fully verified licensed physicians, achieve their communication goals through effective news release distribution which lead to earned media from

The PR agency promoted the results of an informal survey by their client SERMO, by issuing a news release pertaining to the results. The article gained coverage on which linked directly to the new release on (CNW's parent company), a trusted source for journalists and media. SHIFT Communications highlighted the most newsworthy elements of the release using contemporary news release writing tactics, visuals and multimedia. An infographic was included in the news releases which significantly boosted the visibility of SERMO's brand.

PR Newswire, CNW's parent company, found that a text release containing one visual asset garners 92% more views than text-only releases and that including more than one visual asset can increase news release views by 500%.

It is clear that content distribution drives discovery of a brand's messaging and agencies can help their clients achieve their communication goals through effective distribution. For more information on the importance of content distribution and how effective distribution can drive discovery of your client's brand, download Content Distribution: The Edge in Achieving Client Communication Goals. 

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Content distribution is an essential component of your content marketing strategy. (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Content Distribution (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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