Consumer Packaged Goods Expert Joins FIGR, Inc. as Marketing Director
18 Mar, 2019, 16:15 ET
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TORONTO, March 18, 2019 /CNW/ - FIGR, Inc., a vertically integrated legal Canadian cannabis company, is pleased to announce the appointment of Zack Grossman, an experienced consumer packaged goods and e-commerce strategist, as Director of Marketing, effective February 25, 2019.
"The recreational cannabis market is brimming with opportunities to test innovative strategies and do what hasn't been done before," said Grossman. "I'm looking forward to bringing my expertise to FIGR and continuing to create strong consumer connections in this nascent industry."
Grossman spent the last 10 years leading the accelerated growth of many brands, including Motrin, Splenda, Polysporin, Nicorette and Nicoderm at Johnson & Johnson, a multinational medical, pharmaceutical and CPG company. Having built his career with top tier brands, Grossman has created brand equity for household names within the strict parameters of regulated environments.
"Zack is known for his ability to build high performing marketing programs, whether that's through portfolio prioritization, product innovation, digital strategy or more," said Harvey Carroll, President of FIGR, Inc. "He not only optimizes brand investments, but delivers strong revenue growth and we're looking forward to having him as part of the team."
"With remarkable brand acumen, Grossman's track record shows he thrives in new territories, exemplified by his leading Johnson & Johnson's launch into the e-commerce space with Amazon Canada and Walmart Canada," said Carroll.
At FIGR, Grossman will be responsible for leading the company's marketing programs and initiatives, including the launch of new FIGR products from the company's innovation pipeline, helping to guide FIGR through the ever-evolving cannabis industry with a marketing lens.
Grossman holds a Masters of Business Administration from the Richard Ivey School of Business and an Honours Bachelor of Commerce, Marketing Management from the University of Guelph.
About FIGR, Inc.
FIGR is a vertically integrated legal cannabis company headquartered in Toronto, Ontario, that operates under one sole purpose: to put character into everything it does. FIGR cannabis is sourced from the company's two licensed subsidiaries located in Charlottetown, Prince Edward Island, and Simcoe, Ontario. FIGR is a wholly-owned indirect subsidiary of Pyxus International, Inc. (NYSE: PYX). For more information, visit www.figr.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. Such statements include, but are not limited to, statements about future plans, objectives, expectations and intentions and other statements that are not historical facts. Such statements are based on the current beliefs and expectations of management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results may differ materially from those currently anticipated expected or projected. The following factors, among others, could cause actual results to differ from those expressed or implied by the forward-looking statements: changes in laws and regulations or the interpretation of laws and regulations, continued compliance with applicable regulatory requirements and, uncertainties with respect to the timing and extent of facilities and workforce expansion. Additional factors that could cause results to differ materially from those expressed or implied by forward-looking statements can be found in the Annual Report on Form 10-K for the period ended March 31, 2018 of Pyxus International, Inc. and the other filings by Pyxus International, Inc. with the United States Securities and Exchange Commission (the "SEC") which are available at the SEC's Internet site (http://www.sec.gov).
SOURCE FIGR Inc.
For further information: Amber Ciolfe, NATIONAL Public Relations, E [email protected], T +1 416-848-1384
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