Constant Contact Brings Major Real Estate Investment to Canada with Launch of Constant Contact for Real Estate

The platform is now built for the entire Canadian real estate ecosystem – associations, MLSs, brokerages, franchises, teams, and agents – with connected, relationship-driven marketing

TORONTO, Sept. 15, 2026 /CNW/ -- As Western Canada's real estate community gathers at PacificWest, presented by the Fraser Valley Real Estate Board and Greater Vancouver Realtors, Constant Contact is announcing the Canadian launch of Constant Contact for Real Estate – the result of a deliberate, company-wide investment to enhance marketing technology the way the Canadian real estate industry actually works.

Rather than offering another point solution for individual agents, the nearly 30-year-old marketing platform has spent the past two years intentionally working to enhance marketing technology the way the Canadian real estate industry actually works– from associations and Multiple Listing Services to brokerages, franchises, teams, and individual agents across Canada.

The launch reflects what Canadian real estate professionals have long understood: this industry runs on relationships. Constant Contact's own research confirms that 86% of an agent's business comes from their existing database and sphere of influence. In a market where Canadian agents face growing pressure to do more with less – managing their sphere, staying visible between transactions, and competing in an increasingly technology-driven landscape – having connected, consistent marketing tools is no longer optional. It is the business.

"Real estate has always been a relationship business, and that has never been truer than it is today in Canada," said Jim Mandala, Vice President of Strategic Verticals at Constant Contact. "We made a deliberate decision to build for how this industry actually works – to be the marketing thread that connects the technologies Canadian real estate professionals already rely on."

Built around how the Canadian industry operates

Over the past two years, a cross-functional initiative spanning the Constant Contact Product, Engineering, UX, Partnership, Customer Success, Marketing  and Sales teams, together with Executive Leadership reshaped the Constant Contact experience for real estate. The effort has:

• Built functionality that supports the real hierarchy of Canadian brokerages, franchises, associations, teams, and agents
• Expanded strategic integrations with the CRM platforms and tools Canadian professionals already use daily
• Embedded AI throughout the experience to help agents create, personalize, and automate marketing faster – so more time goes to clients, not campaigns
• Invested in Canadian-specific education, onboarding, partnerships, and industry experiences

"The research kept pointing us back to one truth: relationships drive this business," said Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact. "Everything we built starts there – and we built it to work for the full structure of this industry, from national associations and brokerages right down to the individual agent managing their sphere from their phone between showings."

One platform, two distinct lenses

Constant Contact for Real Estate delivers one platform through two tailored experiences:

• For brokerages and franchises: Scales agent productivity while protecting brand standards and unlocking centralized visibility into usage, adoption, and engagement to support leadership coaching, recruiting, and retention.
• For associations and member-based organizations: Delivers a practical, high-impact member benefit that drives year-round engagement and supports continuing education.

The platform integrates with the tools Canadian agents already rely on, including CRM platforms such as BoldTrail, Lofty, Follow Up Boss and Cloze; design tools including Canva and MAXA Design; and content solutions including Roomvu, Real Grader Instacard, and Keeping Current Matters.

Constant Contact for Real Estate is available now for Canadian real estate professionals. To learn more, visit constantcontact.ca/real-estate or connect with the Constant Contact team at PacificWest in Vancouver September 28-29th.

About Constant Contact
Constant Contact is the AI-powered marketing partner for small businesses, nonprofits, franchises, multi-location brands, and real estate teams. For more than 30 years, Constant Contact has helped entrepreneurs, franchise operators, and nonprofit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, SMS, and events – keeping every location, agent, or office on-brand and in sync. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team, without needing one. Learn more at constantcontact.com.

SOURCE Constant Contact, Inc.

Kristen Andrews, Constant Contact, [email protected]