CIBC unveils 150th anniversary logo in advance of next year's celebrations
TORONTO, June 30, 2016 /CNW/ - As the country gets set to celebrate Canada Day, CIBC (CM:TSX)(CM:NYSE) Ambassador Connor McDavid, joined Percy the penguin to drum up excitement for the country and CIBC's shared 150th birthday next year, by unveiling the bank's new anniversary logo.
Inspired by Canadiana, the 150th logo reflects CIBC's proud heritage by incorporating maple leaves as well as bursting fireworks that represent the country's shared optimism and excitement for the future.
"The 'CIBC 150' logo unites our bank's brand with some iconic Canadian design elements, to visually demonstrate the proud history shared by CIBC and our country," says Rob Assimakopoulos, Chief Marketing Officer, CIBC. "Our 150th anniversary is not only a unique opportunity to celebrate the great accomplishments we've achieved as a nation, but also establishes a springboard from which to move toward an even stronger future, as we look with anticipation toward the next 150 years."
The anniversary logo was revealed in a new video featuring Connor and Percy―with Canada's glorious nature as a backdrop―as they contemplate how to celebrate Canada Day.
"As a fellow Canadian I have so much to be grateful for and celebrating Canada's birthday is something I always take pride in," adds Connor. "It's exciting to be working with a bank that shares the country's special anniversary and I look forward to helping CIBC ring in their 150 on May 15 next year."
The video of Connor's day on the lake was released today and fans are encouraged to share it on social media and tag @CIBC with #FitsYourLife. For a behind-the-scenes photo gallery visit Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units – Retail and Business Banking, Wealth Management and Capital Markets – CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. Ongoing news releases and more information about CIBC can be found at www.cibc.com/ca/media-centre/ or by following on Twitter @CIBC, Facebook (www.facebook.com/CIBC) and Instagram @CIBCNow.
Video with caption: "Video: Connor McDavid and Percy contemplate ways to celebrate Canada and CIBC's 150th birthday next year". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160630_C3354_VIDEO_EN_725231.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160630_C3354_PHOTO_EN_725231.jpg&order=1&jdd=20160630&cnum=C3354
Image with caption: "Connor McDavid celebrates Canada Day with CIBC (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20160630_C3354_PHOTO_EN_725126.jpg
Image with caption: "CIBC 150 logo (CNW Group/CIBC)". Image available at: http://photos.newswire.ca/images/download/20160630_C3354_PHOTO_EN_725181.jpg
For further information: Olga Petrycki, Director, External Communications, 416-306-9760, [email protected]