Connect Your Content Strategy to the Bottom Line

TORONTO, May 13, 2016  /CNW/ - Content marketing, a major trend throughout 2015, has only increased in popularity as more and more companies implement content marketing strategies to drive discovery of their message. While content marketing is a prevalent activity amongst marketers, it is important to connect your content strategy to the bottom line and ensure that it actually generates leads.

Public relations professionals need to be vocal about the role that PR plays in driving demand, revenue and profit growth. This white paper from CNW, Leveraging PR to Drive Demand, Revenue and Profit Growth, looks at how you can tie your PR efforts to actual revenue and pipeline results.

Highlighting the best practices you can undertake to leverage PR to drive demand, revenue and profit growth for your company, the article enables you to make PR really work for your company. PR efforts have become much easier to measure due to improved analytics and metrics, allowing you to demonstrate how your PR efforts have directly led to an increase in qualified leads, traffic and revenue.

The best practices that can help you leverage PR for your company include:

  • Mining, developing and sharing interesting content
  • Utilizing multimedia assets
  • Using news releases to promote existing content
  • Optimizing your content for social sharing
  • Highlighting direct call-to-actions
  • Allocating sufficient budget and resources for content promotion
  • Analyzing and measuring your campaign success

To download a copy of this FREE white paper, simply visit our Knowledge Centre today or click here.

About CNW Group

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Connect Your Content Strategy to the Bottom Line (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Leveraging PR to Drive Demand, Revenue and Profit Growth (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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