Leading sleep company brings the cottage experience to life in downtown Toronto; open through August 20
TORONTO, July 18, 2017 /CNW/ - Community, a Toronto based agency, has partnered with Casper, the award-winning sleep company, to premiere its first Canadian pop-up store this summer in Toronto. Now open, Torontonians are invited to get to know the brand firsthand in this unique shop operated by Community, distinctively styled after a traditional Canadian cottage with a Casper twist.
"We've been working with Casper on several of their Canadian activations like the Snooze Rooms, JUNOS in Bed and, more recently, the Nap Tour," explains Jesse Carere, Partner and Strategic Director, Community. "Toronto is considered a trendsetting city in Canada and Casper's niche product has really created a buzz amongst our citizens. The Casper Cottage is the brand's first Canadian pop-up, so we wanted to ensure it's completely unique, memorable and yet ties into the seasonal feel of a truly Canadian summer."
Known for its expertly engineered sleep products, Casper continues to wow its customers outside the bedroom with its evocative global experiential activations, giving fans of the brand an opportunity to engage with Casper firsthand. Now Casper has partnered with Community for an experience allowing guests to purchase Casper essentials in store — including pillows, sheets, duvets and mattresses — while taking a quick snooze in one of the Casper Cottage nap experiences.
Styled in a monochromatic Casper-blue, the space is designed to embody the spirit of a Canadian summer. From a country cabin locale to a bird-watching bedroom, guests can cozy up within a truly sensorial setting, enjoying the best of Casper and Canada all rolled into one authentic experience.
"This pop-up is the perfect combination of a quintessential Casper experience mixed with Canadian authenticity," says Nicole Tapscott, General Manager, Casper Canada. "With our full product line of impossibly comfortable pillows, linens and mattress to try, Torontonians will really be able to interact with the brand first-hand and experience our R&D-driven sleep products in person."
Following the success of the second annual Casper Nap Tour and the recently launched West Elm partnership, Casper's pop-up shop will add to the brand's lineup of touch-and-feel experiences.
Located at 45 Ossington Avenue, Toronto, the shop is now open and will run until August 20, 2017. For more information and pop-up hours visit www.casper.com/cottage.
Casper (casper.com) was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Casper's sleep products are developed in-house by the company's award-winning R&D team in San Francisco. Casper was recently named one of Fast Company's Most Innovative Companies in the World and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
Founded in 2000, Community's parent company Pulp&Fiber Inc. was born and raised in Toronto's trendy Queen West district. What started as a design agency quickly evolved into other disciplines, including social, experiential marketing, digital and traditional advertising. Community is known for their role in building brand equity for some of North America's most renowned brands by creating meaningful connections with consumers at every touchpoint. Considered an expert in lifestyle marketing, Community's award-winning work has been celebrated by clients both nationally and internationally.
For further information: MEDIA CONTACTS: For information regarding Casper: Nicole Amiel, rock-it promotions, inc., at email@example.com or 416.656.0707 ext. 118; For information regarding Community: Andre Poirier, Community, firstname.lastname@example.org or 416.361.0025 x.240; Danielle Perras, Community, email@example.com or 416.361.0025 ext. 293