Lifestyle brand Community 54 has secured Nuscreen as their digital agency of record.
TORONTO, April 13, 2015 /CNW/ - Named one of the top 50 stores in the world by Complex Magazine in 2013, Community 54 has built a cult-like following beyond their physical retail locations in Toronto and New York City, attracting a wide audience including famous musical talents and sports personalities.
Known for creating strong in-store experiences with an exuded effort on the physical retail environment, Community 54 is ready to take the tested business model of brick and mortar success to a new level by expanding their online marketing efforts.
Nuscreen will be responsible for managing digital strategy, UX design, e-commerce and web development. The agency will also be devoting efforts to turning Community54.com into a full-fledged merchandised online store that connects content and commerce, while maintaining the integrity and brand values at the forefront.
While Nuscreen has strong experience in e-commerce and building brands and revenue via increased online sales and targeted consumer engagement, the agency was hired more for their alignment with Community 54's core values and shared vision to build the brand.
"The Nuscreen team was the right fit for us – these guys aren't like other agencies. They are modern, relevant and have digital in their DNA. They care about our brand and our customers in a real way." - Joel Reilly, co-owner at Community 54.
Nuscreen will be working together with Community 54 to uncover opportunities and develop strategies for exponential online growth.
" The retail game is constantly changing and evolving – as Community 54's agency, it's our job to stay on top of the latest while thinking ahead to how the future could potentially impact business. We work with businesses we're passionate about and that we believe in. We care about what our clients care about. Our approach is simple: Set goals. Reach them. Repeat." – Meg Button, Partner at Nuscreen.
About Community 54
First established in the Lower East Side of Manhattan, Community 54 was a manifestation of years of sharing ideas and a common entrepreneurial drive. Since opening the doors to the New York location, the boutique has garnered international press and most importantly the support of the locals, and has already hosted some memorable events with hot musical acts including A$AP Rocky.
Community 54's Toronto location is located in Parkdale. The lifestyle boutique inspired by creative nostalgia. From classic arcade games and vintage street wear, mixed with new indie brands and contemporary art, the space is a destination for curators of unique collectibles and clothing.
Nuscreen is quite literally a NU kind of agency. The company was founded in 2012 to work collaboratively with brands to create online experiences that appeal to the modern day consumer, affectionately labelled, the New User. The team is a collective of left and right-brained creative types specializing in brand work that typically involves a redesign, rebuild or re-think. Nuscreen offers an exclusive accelerated program for clients coined the Nuscreen 90, which has been used to fast-track companies with an immediate need to transform, in 90 days. Headquartered in the Fashion District of Downtown Toronto, Nuscreen has a pulse on the Canadian market and continues to help brands connect with customers in a meaningful way.
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