Communicators: Protect Your Brand's Reputation with a Crisis Plan

PR Newswire & CNW Webinar to Discuss Strategic Social Media Tactics for Mitigating a Crisis

TORONTO, July 23, 2015 /CNW/ - Reputation is a vital asset for a brand. In business, and in life, one can spend years building and maintaining a reputation. But even the most established brands recognize how fragile a reputation can be—and how one brief moment of crisis can influence buyer perception.

Bouncing back from a crisis can be a challenge for any company, and crisis planning is critical- especially in today's fast-paced social media age when news spreads quickly.

PR Newswire and CNW will host an engaging discussion on how to handle a crisis in the social media age on Thursday, July 30, at 1 PM EDT. The webinar Crisis Communications Planning in the Social Media Age will help communicators develop crisis plans tailored for social media. This webinar will discuss:

  • The different components of an effective crisis communications plan;
  • How to minimize the chance of a crisis;
  • Proving the value of your crisis communications plan.

Join America's Crisis Guru® James E. Lukaszewski; Seth Lubove from Sitrick and Company; Gerard Braud from Braud Communications and Victoria Harres from PR Newswire for this insightful webinar, and engage in the social conversation using #crisiscomms.

Register now -

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, EuropeMiddle EastAfrica and the Asia-Pacific region, and is a UBM plc company.

About CNW

CNW Group Ltd. (a PR Newswire company) offers content distribution, creation and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of news releases and visual content to news media and markets locally and globally. The newswire also powers expansive web distribution networks serving to amplify client content and drive online discovery. CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. Founded in 1960, CNW gets people talking about Canadian brands online and in the news.


Image with caption: "PR Newswire & CNW Webinar to Discuss Strategic Social Media Tactics for Mitigating a Crisis (CNW Group Ltd./CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at:

For further information:

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content

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