MONTREAL, Sept. 4, 2013 /CNW Telbec/ - As part of its new web and social media strategy, Clinique médicale l'Actuel will present educational videos on its website, YouTube channel and social networks. These videos will feature doctors of Clinique A rue McGill, l'Actuel sur rue and the Clinique médicale l'Actuel.
"Unfortunately, we can already see the effect of the absence of sex education in our schools and the lack of preventative campaigns for the general population; risk-taking increases, and thus the number of infections increases. We are even witnessing the reappearance of illnesses that had virtually disappeared, such as syphilis, and the emergence of new illnesses like Lymphogranuloma venereum," deplores Dr. Réjean Thomas, President-founder. "Also, we can never restate enough the importance of undergoing regular screening tests."
These 40 (20 in English and 20 in French) subtitled videos are summaries of the most commonly consulted content on the Clinique médicale l'Actuel website. Very useful and easily shared, they provide basic info on sexual health and offer sound preventative advice.
"This initiative is a first in Québec and in Canada. We are really proud of it. Sexual health is intimately linked to overall health and mental health. We strongly believe that education, information and prevention are key elements in improving health and quality of life for all." — Dr. Réjean Thomas
About the Clinique médicale l'Actuel, l'Actuel sur rue and Clinique A rue McGill
Thanks to the continued support of passionate and dedicated doctors since 1984, these clinics have been crucially important outlets for the development of knowledge relative to sexual health, STBBIs, hepatitis and HIV/AIDS. Over the years, the Clinique médicale l'Actuel has become a top-quality resource centre and reference point for many health professionals throughout the francophonie and the world. Every year, the doctors of these clinics handle over 50,000 consultations. L'Actuel's website vulgarizes the knowledge and expertise developed by clinical professionals.
About Communications l'Actuel — Média A
Over the past two years, thanks to the web and the social media strategy implemented in collaboration with La boîte à solutions, the Clinique médicale l'Actuel's website has witnessed a 500% increase in visits, thereby tabulating 50,000 unique visitors every month. Indeed, visitors from France, as well as francophone countries in Europe and Africa, are accessing the content in ever-growing numbers. These results confirm that the general population demands to be better informed about sexual health.
In order to pursue its mission of prevention, information and education, the clinic has set up Communications l'Actuel - Média A, with a mandate to develop content adapted for new media and evolving new trends in communication.
About STIs, HIV/AIDS and hepatitis
Sexually transmitted and blood-borne infections are in resurgence, above all among young people — For more information: http://cliniquelactuel.com/videos_educatives_sante_sexuelle_ITS_MTS_hepatites_VIH_sida
CLINIQUE MÉDICALE L'ACTUEL: Centre d'excellence HIV - STI - Hepatitis | www | twitter | facebook
L'ACTUEL SUR RUE: Education - Information - Prevention | www | twitter | facebook
CLINIQUE A RUE McGILL: Centre for sexual health and travel health | www | twitter | facebook.
SOURCE: CLINIQUE MEDICALE L'ACTUEL
For further information:
Press relations: Alain Des Ruisseaux, Des Ruisseaux Communications
514 272-3072, ext. 202; [email protected]