Service Launch - Cruising to Profits® methodology assists airlines in
business transformation towards enhanced profitability and customer
MONTREAL, May 7, 2014 /CNW Telbec/ - Millennium Aviation, Inc. has
launched its new service line of business using its Cruising to
Profits® method. The method is a step-by-step process supported by
practical techniques and metrics, guiding airline managers in obtaining
deep insights into the workings of their business models, in
identifying profit or revenue leakage, and in putting in place
"We have found that many established airlines have overall business
models that comprise inner sub-models that are operating at
cross-purposes, resulting in direct profit leakage," says Ricardo
Pilon, CEO of Millennium Aviation, Inc. and author of the strategic
airline management book "Cruising to Profits - Transformational
Strategies for Sustained Airline Profitability."
In addition, "After their initial advent and popularity, the low-cost
airlines are presently facing imminent saturation points in their
business-model life cycles. Our detailed analysis shows that many of
the new initiatives they are launching create business-model conflicts.
This explains why some airlines are successful with specific ancillary
revenues or merchandising projects, and others are not," says Mr.
In order for the industry to embrace "Commercial Aviation 3.0," business
transformation needs to become a key capability, and that assumes
specific skill sets.
Mr. Pilon continues: "Commercial Aviation 3.0 is the third evolutionary
era in the airline business. It will focus on monetizing the entire
customer experience path, even beyond air travel, travel-related
ancillary services (car rental, taxi, cruise, insurance), and current
merchandising techniques (co-branded products and travel-related
service bundles such as upgrades). Commercial Aviation 3.0 is an
integration model that embraces technology, and its personalization is
driven by customers' input.
"The Cruising to Profits ® Business Transformation service involves a
process that allows airlines to obtain deep insights into the workings
of the 9 building blocks of their business models and guides them
towards the reconstruction of an aligned business model that can offer
and deliver a commercially viable value proposition to its customers.
The method consists of 7 phases involving 10 steps. It also relies on a
deep hybrid analysis of a company's 9 business model building blocks,
and the use of 5 business model patterns as a profitability revival
technique. The process is supported by the application of practical
tools and metrics, as well as by self-assessments, in order to
customize the process to the unique DNA of the respective airline.
"We have studied the field for 17 years and we have based our method on
11 years of practical work and on a review of 685 transformation
projects. Also, we have explored models from outside the airline
industry such as Skype, Google, LEGO, which display unique patterns
that can be arranged into business-model building blocks. However, of
key importance is the tailor-made delivery of our toolbox around the
unique DNA of each company, and the focus on execution and people, says
He continues: "Business transformation is perhaps a buzzword, but there
is no better way to describe our service than a transformational
toolbox. However, we do recommend that airlines tackle transformation
in (departmental) increments, starting with the immediate attention
areas that will have been identified in the first phase. We are a
resource to airline senior management, and we can help jumpstart such
Millennium Aviation, Inc. will release its next book on the Cruising to
Profits® Business Transformation method in late 2014. The introductory
book "Cruising to Profits - Transformational Strategies for Sustained
Airline Profitability" is available online through Amazon, Barnes &
Noble, and major book stores. The book can also be purchased through http://www.cruising2profits.com or http://www.millavia.com.
Millennium Aviation, Inc. is a boutique management, business consulting
& professional services firm specialized in business transformation,
profitability enhancement, and business-model revival in commercial
aviation. The firm is based in Montreal, Canada, and offers world-wide
service with a team of Senior Associates and three strategic partners.
We enable our customers to rebuild or reinvent successful and
profitable business models and to enhance their profitability in the
short, medium, and long term.
The professional services of Millennium Aviation enable commercial optimization through four lines of business, Value
Creation Facilitation, Tools & Techniques, Coaching & Advisory, and
Speaking Engagements. We also offer a Free Educational Program, and we
are active in multiple executive MBA and continuous education programs
at reputable business schools around the world such as McGill
University and Concordia University in Montreal.
Millennium Aviation actively promotes aviation and the communities it
Image with caption: "Millennium Aviation, Inc. (CNW Group/Millennium Aviation, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140507_C6879_PHOTO_EN_40011.jpg
SOURCE: Millennium Aviation, Inc.
For further information:
Toll-free: +1 (800) 839-9046
Millennium Aviation, Inc.
Montreal, H4P 1H7
Phone +1 (514) 626-8895
Fax +1 (514) 626-4616