CHICAGO, Oct. 13, 2022 /CNW/ -- Combined Insurance Company of America, a Chubb company and a leading North American provider of supplemental insurance sold to employees at the worksite and directly to individuals, is launching a new corporate identity that captures the company's enduring legacy while positioning its future with a modern update. The announcement comes at an exciting time, as the company prepares to mark its 100th anniversary in business.
Updated Brand Identity
The new Combined logo is simplified, bolder, and brighter. The addition of an infinity symbol brand device connotes strength, continuity, and limitless potential, and the company's backing by its parent company - global insurance leader Chubb - is clearer.
"As we begin our second century in business, Combined's brand identity refresh represents our past, present, and future," said Chad Wells, Combined's Senior Vice President of Marketing and Communications. "Our new brand expression reflects Combined's longevity while making a statement about our new century ahead. We're excited and inspired to serve our customers, clients, and broker partners with innovative solutions to meet a changing market."
Celebrating 100 Years of Success
Combined Insurance was founded in Chicago on Nov. 13, 1922 by the legendary W. Clement Stone. He was 20 years old and invested $100 in savings in his new venture. Mr. Stone went on to become well-known for his business acumen, philanthropic generosity, and authorship of books about the power of positive thinking.
"As we approach our milestone anniversary, we're honoring our enduring values and core mission to help individuals and families during times of need, while also looking to the future," said Rich Williams, President of Combined Insurance. "We're committed to providing innovative insurance solutions of value and to keeping the customer at the centre of all we do."
The company began doing business in Canada in 1956. For more on Combined Insurance's centennial birthday, including its history, values, and future plans, please visit a special 100th anniversary page on the company's website.
About Combined Insurance
Combined Insurance Company of America is a Chubb company and a leading provider of supplemental accident, health, disability, and life insurance products in the U.S.* and Canada. Headquartered in Chicago with a tradition of 100 years of success, we are committed to making the world of supplemental insurance easy to understand. The company has an A+ rating by the Better Business Bureau and an A + (Superior) financial strength rating by A.M. Best. We are ranked by VIQTORY as the number one Military Friendly® Employer in 2022 (over $1 billion revenue category), marking Combined's eleventh consecutive year on the Top 10 list. For more information, please visit www.combinedinsurance.com.
* In New York, products are underwritten by Combined Life Insurance Company of New York (Latham, NY).
About Chubb
Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs more than 34,000 people worldwide. Additional information can be found at: www.chubb.com.
Chubb Insurance Company of Canada has offices in Toronto, Calgary, Montreal and Vancouver and provides its coverages and services through licensed insurance brokers across Canada. For additional information, visit: chubb.com/ca.
SOURCE Combined Insurance, a Chubb company
Alissa Krinsky - AVP, Corporate Communications, [email protected]
Share this article