Get Outside campaign inspires Canadians to enjoy our nation's great outdoors
TORONTO, June 27, 2016 /CNW/ - With Canada Day just around the corner, we're reminded of the many reasons we love our country. Perhaps the most prominent and one we're often revered for, is the vast natural beauty and diversity of the Canadian landscape. Unfortunately, many Canadians are unable to find the time, or lack the ideas, to enjoy our nation's great outdoors. In fact, Coleman Canada discovered that nearly two-thirds of Canadians spend fewer than two hours per week outside doing recreational activities1.
This shocking revelation led to the launch of the Get Outside Day movement, to excite and encourage Canadians to get outside and reap the physical and mental benefits of spending time outdoors. Now in its third year, Coleman continues to build a hub for the movement with the support of likeminded partners backing the cause. A dedicated website, www.getoutsidecanada.com, along with a full social media campaign, provide inspiration and ideas for how Canadians can make the most of their time outdoors.
Knowing that time is also a barrier, Coleman continues to petition the Canadian government to declare one day this summer National Get Outside Day – a day dedicated to spending much-needed time outdoors. The third Friday of July – July 15th – is the proposed date for 2016, and with over 1,350 signatures received so far, all Canadians are encouraged to support the cause.
"As Canadians, we're proud to call this beautiful country home, but it's unfortunate that so many of us are unable to find the time to get outside and enjoy what Canada has to offer," said Ezio Sbrizzi, President, Coleman Canada. "As Canada's leading outdoor company, we needed to do something about it which is why we started the Get Outside campaign. Now more than ever we remain committed to the cause, rallying the Canadian government to allow all of us more time to enjoy our country's great outdoors. We know that's a long shot for this year, but our entire team at Coleman will be taking July 15th off to recognize and celebrate Get Outside Day at Bronte Creek Provincial Park in Oakville, Ontario. We encourage all Canadians to get outside that day to support the cause!"
In an effort to provide Canadians with fun and easy ideas to enjoy their time outdoors, Coleman has expanded the Get Outside Day website to include five new pillars focusing on: camping, cooking, fishing, staycation and watersports. If setting up a tent and making your home the woods for a weekend isn't your idea of fun, why not try a picnic in the park, paddling across the water in a canoe, or creating your own summer Olympics in the backyard? There's a little something for everyone, with tons of ideas and inspiration to make the most of their time outside, all summer (and year) long!
"There are endless ways Canadians can explore what our country has to offer, and we want to help provide inspiration for those looking for simple ideas, as well as those with a more adventurous spirit," said Sbrizzi. "And we're not alone in this endeavour – we are astonished by the number of partners who firmly believe in this cause and have supported it by spreading the word, and contributing their expertise to the www.getoutsidecanada.com hub of inspiration. If we can help inspire people to get outside, not only on July 15th, but all year long in any and all ways possible, we've done our part."
To learn more about the petition to make July 15th a national holiday, and for suggestions, inspiration and ideas on how you and your loved ones can #GetOutside this summer season, visit www.getoutsidecanada.com. To share your photos, videos or comments, please visit us on Twitter at @getoutsideday and on Facebook at Coleman Canada and use the #GetOutside hashtag.
About Coleman Canada
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. The company also provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.colemancanada.ca.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands are available on the company's website, www.newellbrands.com.
1 Coleman Canada Outdoor Report, May 2014.
SOURCE Coleman Canada
Video with caption: "Video: Coleman is calling on the support of all Canadians – Canadian media, Canadian officials and Coleman partners to urge the government to declare July 15th National Get Outside Day, because who wouldn’t want another day to #GetOutside?". Video available at: https://www.youtube.com/watch?v=jo_vvhEf6x4
For further information: For more information about Coleman Canada's #GetOutsideDay, please contact: Lauren Harrison, Cohn & Wolfe, [email protected], 647-259-3265; Alyssa Acorn, Cohn & Wolfe, [email protected], 647-259-4041