ColdSpark Introduces New Managed Service for Automated Paperless
Notifications for Healthcare Payer Organizations

    New Service Improves the Effectiveness and Timeliness of Subscriber
    Electronic Communications, Reduces Overall Cost of Healthcare by
    Healthcare Advocacy

<p><span class="xn-location">ATLANTA</span>, <span class="xn-chron">March 1</span> /CNW/ -- BOOTH #4338 -- HIMSS10 - Healthcare IT Conference and Exhibition -- ColdSpark,(TM) a BakBone Software® company (OTC Bulletin Board:   BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering for Automated Paperless Healthcare Notifications for healthcare payer organizations.</p>

    News Highlights
    --  Built upon the industry-proven ColdSpark technology platform, this new
        managed service provides a turn-key platform for increasing the
        effectiveness and timeliness of electronic delivery of explanation of
        benefits (EoBs), account statements, billing invoices, enrollment kits
        and other notifications in a compliant fashion.
    --  ColdSpark's Automated Paperless Notification Solution helps healthcare
        payer organizations reduce the material and personnel costs of
        traditional print and postage by providing secure, traceable e-mail
        delivery of these notifications and driving users to electronic
        and Web sites.
    --  In the face of increasingly complex technology infrastructures, IT
        budget cutbacks and green initiatives, ColdSpark's solution allows
        organizations to leverage their existing messaging infrastructures to
        drive paperless communications while reducing the overall cost of

<p>About ColdSpark's Managed Services for Automated Paperless Healthcare Notifications</p>
    --  Reduces the associated costs of print and postage for explanation of
        benefits, account statements, billing invoices and other
    --  Integrates with existing portals and print systems to improve return
        investment and automation of existing systems and allows organizations
        to leverage existing application infrastructures, such as EMR, and
        e-mail archiving applications, into a centrally managed solution.
    --  Improves subscriber relationships by providing more proactive
        subscriber engagement and more timely communications.
    --  Provides a holistic view of subscriber e-mail and other electronic
    --  Supports existing workflow and organizational approval requirements to
        ensure security and compliance.

<p><span class="xn-person">Ken Horner</span>, senior vice president of Corporate Development and Strategy, ColdSpark: "Today, organizations deliver subscriber EoBs, along with account statements and billing information, through traditional print and mail channels. This process has associated costs in both materials and personnel that could be eliminated or reduced through a secure, compliant electronic delivery channel. Our new managed service for Automated Paperless Healthcare Notifications is a very cost-effective way for healthcare payers to quickly reduce print costs while retaining the power of existing marketing automation tools and shifting the burden of e-mail delivery management to the experts at ColdSpark."</p>

    Related Links
<p>HIMSS10 - Healthcare IT Conference and Exhibition: <a href=""></a></p>
<p>Tips for Success When Going Paperless: <a href=""></a></p>
<p>ColdSpark's Automated Paperless Healthcare Notifications Solution: <a href=""></a> r_Healthcare</p>
<p>ColdSpark's Managed Services: <a href=""></a></p>
<p>Osterman Research - Key Issues in Improving Your Messaging Capabilities: <a href=""></a></p>

    About ColdSpark
<p>ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit <a href=""></a> or call 866-902-2505.</p>

    About BakBone Software
<p>BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at <a href=""></a> or e-mail <a href=""></a>.</p>
<p>BakBone®, BakBone Software®, NetVault®, Application Plugin Module(TM), BakBone logo®, Integrated  Data Protection(TM), NetVault: SmartDisk(TM), Asempra®, FASTRecover(TM), ColdSpark® and SparkEngine(TM) are all trademarks or registered trademarks of BakBone Software, Inc., in the <span class="xn-location">United States</span> and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.</p>
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    Media contact:
    BakBone Software
    Amber Winans



For further information: For further information: Amber Winans of BakBone Software, +1-858-795-7584, Web Site:

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