ColdSpark Expands Managed Services Portfolio with New Offering for Investment
Research Distribution

    Research Banking Firms Can Improve Research Readership Rate and Reduce
    Capital and Operational Costs with ColdSpark's Managed Services Offering
    for Research Distribution

<p><span class="xn-location">SAN DIEGO</span>, <span class="xn-chron">Feb. 16</span> /CNW/ -- ColdSpark,(TM) a BakBone Software® company (OTC Bulletin Board:   BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering for investment research distribution that reduces the time it takes to get research into customers' hands, improves research readership rates and delivers real-time analytics that provide increased visibility and better ROI into distributed research.</p>

    News Highlights
    --  Built upon the industry-proven ColdSpark technology platform, the new
        service allows research banks to greatly reduce the time required to
        deliver time-sensitive research to subscribers.
    --  Research banks can reduce capital and operational costs while
        high service level agreement guarantees on research delivery.
    --  Research organizations of all sizes can now benefit from the same
        ColdSpark technology solution that three of the world's top five
        research institutions use to distribute and analyze their research.
    --  According to Gartner, IT departments and systems integrators can
        address shortages of skilled professional resources with managed
        services offerings as well as increasing cost pressures that are
        driving the demand for less-capital-intensive alternatives and
        opportunities to operationalize costs.(1)

    About ColdSpark's Managed Services for Investment Research Distribution

    --  Fast delivery of research -- reduces the time required to get research
        into customers' hands.
    --  Real-time analytics -- customers get immediate visibility into the
        effectiveness and readership patterns of distributed research,
        resulting in increased readership.
    --  Tracks and researches leaks -- reduces research leaks to
    --  Reduces operation costs -- keeps costs of research distribution down
        and provides better ROI and increased uptime with no incremental
        to in-house IT and rack space resources.
    --  Supports regulatory compliance requirements -- increases compliance
        surrounding research distribution.

<p><span class="xn-person">Scott Brown</span>, senior vice president and general manager, ColdSpark: "Achieving high open rates is much more important in the publishing and distribution of analytical information than it is in other email-based communications. ColdSpark offers a next-generation e-mail research distribution solution that gives customers the flexibility to distribute information to one or many, in response to a campaign, an event, or a transaction, and collect information that helps refine the relevance of the information sent and target it accurately."</p>

    Related Links
<p>ColdSpark blog - Read more about managed services for distribution research: <a href=""></a></p>
<p>Investment research solution brief: <a href=""></a></p>

    ColdSpark's managed services:

<p>Osterman research - Key Issues in Improving Your Messaging Capabilities: <a href=""></a></p>
<p>(1) Market Trends: Software as a Service, Worldwide, 2008 - 2013, Update. Gartner, <span class="xn-chron">November 2009</span></p>

    About ColdSpark
<p>ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit <a href=""></a> or call 866-902-2505.</p>

    About BakBone Software
<p>BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at <a href=""></a> or e-mail <a href=""></a>.</p>
<p>BakBone®, BakBone Software®, NetVault®, Application Plugin Module(TM), BakBone logo®, Integrated  Data Protection(TM), NetVault: SmartDisk(TM), Asempra®, FASTRecover(TM), ColdSpark® and SparkEngine(TM) are all trademarks or registered trademarks of BakBone Software, Inc., in the <span class="xn-location">United States</span> and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.</p>
<p> </p>
<p> </p>
    Media contacts:
    BakBone Software                      BakBone Software
    Amber Winans                          Nikki Snowhite
    858-795-7584                          858-795-7552    



For further information: For further information: Amber Winans, +1-858-795-7584,, or Nikki Snowhite, +1-858-795-7552,, both of BakBone Software, Incorporated Web Site:

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