TORONTO, Sept. 4, 2012 /CNW/ - Yorkdale Shopping Centre is walking the walk befitting Canada's premier shopping destination by signing international supermodel Coco Rocha to be the face of Yorkdale's fall and winter expansion campaign. The campaign is signaling the launch of Yorkdale's new 145,000 square foot expansion, the largest and most significant in the shopping centre's nearly 50 year history.
"Ms. Rocha's inspired style, international status and Canadian roots make her the ideal star for our expansion campaign," said Anthony Casalanguida, General Manager of Yorkdale Shopping Centre. "This is an exceptional year for Yorkdale and Ms. Rocha's role in our marketing activities will have a halo effect on our diverse range of fashion and lifestyle retailers."
The fall and winter expansion campaign was shot the week of August 20 by one of Canada's leading fashion photographers Gabor Jurina and styled by Zenia Esmail. In it Rocha wears fashions from many of the iconic and first-to-Canada labels that will be arriving at Yorkdale in November, including Ted Baker, kate spade new york, Ann Taylor, LOFT, Diesel and Anthropologie.
Beginning this fall and continuing into winter, Rocha will appear in the multi-platform campaign with a significant presence in outdoor and in centre billboards, print and digital.
On November 16, 2012, iconic and innovative brands Ted Baker London, kate spade new york and Ann Taylor are among those entering the Canadian market with flagship stores in Yorkdale's new wing. Other notable new stores include Anthropologie, Diesel, Wilfred Boutique, the North Face, and an exclusive Rolex boutique at Raffi Jewellers. Holt Renfrew, Lacoste and Club Monaco will have refurbished and larger locations within the expansion. LOFT will open in an existing space in late 2012.
Yorkdale's retail expansion is the second of two major developments in 2012, which together are creating an additional 190,000 total square feet in the shopping centre at a total cost of $220 million.
About Coco Rocha
Canadian-born model Coco Rocha rose to fame in 2006 when she first appeared on the cover of Vogue Italia. Since her debut, Rocha has appeared on the covers of numerous top fashion magazines, walked runways across the world and been featured in campaigns as diverse as Balenciaga, Chanel, Christian Dior, Dolce & Gabbana, H&M, Gap and Banana Republic. In 2013 Rocha will star alongside Karolina Kurkova and Nigel Barker on Naomi Campbell's new reality show, "The Face." An avid blogger, Rocha has positioned herself as one of the most digitally savvy models of her generation with her widely followed blog, Twitter and Facebook page.
ABOUT YORKDALE SHOPPING CENTRE
With more than 225 shops and services Yorkdale Shopping Centre is Canada's premier shopping destination. Building on a collection of the best retail outlets including Holt Renfrew, Tiffany & Co., Burberry, Cartier, J.Crew, Michael Kors and Tory Burch, Yorkdale Shopping Centre is currently undergoing a $220-million expansion that will open in November 2012, adding a total of 190,000 square feet of retail space, including 30 new first-to-market and flagship brands, as well as more than 800 new underground parking spaces and a new valet parking area. Yorkdale is managed by Oxford Properties and owned by Alberta Investment Management Corporation (AIMCo), on behalf of its clients, and Oxford Properties Group. Yorkdale is located at 3401 Dufferin Street, off Allen Road, near the 401. For more information, visit www.yorkdale.com or follow @yorkdale style on Twitter or Facebook.
Image with caption: "Yorkdale's 2012 Expansion Campaign featuring Coco Rocha, fashions by LOFT (CNW Group/Yorkdale Shopping Centre)". Image available at: http://photos.newswire.ca/images/download/20120904_C3466_PHOTO_EN_17456.jpg
SOURCE: Yorkdale Shopping Centre
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