Iconic supporter of major sporting events to quench thirst of athletes, spectators at "People's Games"
TORONTO, Dec. 6, 2013 /CNW/ - Coca-Cola is adding flavour to the TORONTO 2015 Pan Am/Parapan Am Games as the Official Supplier of Non-Alcoholic Beverages.
The company, a proud sponsor of the Olympic Games since 1928, will refresh athletes, officials and spectators with its broad assortment of products, including: sparkling soft drinks, still waters, juices and fruit beverages, sports drinks and ready-to-drink teas at venues throughout the Games footprint, including the CIBC Pan Am/Parapan Am Athletes' Village.
Coca-Cola has played a pivotal role in Canada at each of the past Olympic Games in Montreal, Calgary and Vancouver, as well as at the Winnipeg 1999 Pan Am Games.
The company is also a supporter of all 204 National Olympic Committees and their teams, including those from the Americas and Caribbean coming to Toronto in 2015, and a longstanding sponsor of premier sporting events and organizations, including the FIFA World Cup, the PGA Tour, Formula One, National Basketball Association (NBA) and the National Association for Stock Car Auto Racing (NASCAR), and national literary, music and cultural festivals in countries around the world.
"For decades, Coca-Cola has helped support some of the world's most memorable sporting events. Our commitment to sport stems from our goal to educate, innovate and help people lead active, healthy lives. Our partnership with the TORONTO 2015 Pan Am/Parapan Am Games will support over 7,500 athletes and will help inspire spectators, committed volunteers and sports fans to get active," said Nicola Kettlitz, President, Coca-Cola Ltd.
Ian Troop, chief executive officer of the TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015), stated: "Coca-Cola has deep roots in Toronto — this is where the company started in Canada a century ago — so it's especially fitting that they're coming on board to support the TORONTO 2015 Games.
"They're also a major international supporter of sport, a leader in environmental sustainability and a leader in encouraging young people to lead healthy, active lives," he continued. "Having Coca-Cola join our sponsorship family is a testament to the value of these Games and their ability to transform our communities."
Coca-Cola joins previously announced members of the TORONTO 2015 sponsor family, including: Lead Partner CIBC, Premier Partners Chevrolet Canada, CISCO and Loblaw Companies Limited, Opening Ceremony Creative Partner Cirque du Soleil, as well as Official Suppliers Beanfield Metroconnect, Pattison Outdoor Advertising, FUSE Marketing Group, McKesson Canada, Royal Canadian Mint, Toronto Pearson International Airport, the Toronto Star, and Official Broadcaster CBC/Radio-Canada.
About Coca-Cola Canada
Coca-Cola in Canada operates in all 10 provinces, employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com and follow us on Twitter at @cocacolaco_ca.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with the responsibility of planning, managing and delivering the Games. Its mission is to ignite the spirit through a celebration of sport and culture. The TORONTO 2015 Pan American Games will take place July 10-26 and the Parapan American Games August 7-14.
The 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as other partners and sponsors. CIBC is the Lead Partner of the Games.
For more information about the Games, please visit toronto2015.org.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Director, media relations and chief spokesperson
Director, Public Affairs and Communications, Coca-Cola Canada