BRANDS LOLË AND PARADOX JOIN FORCES IN THE GARE VIGER REVITALIZATION PROJECT
MONTREAL, Oct. 21, 2015 /CNW Telbec/ - Coalision Inc., the parent company of the Lolë and Paradox brands, has recently begun a new chapter in its history with the strategic relocation of its international head office to the very heart of Montreal. Having grown by leaps and bounds over the last four years, the company is proud to establish its headquarters in the Gare Viger, in a vibrant and historical area bordering Old Montreal. With this new location, the Coalision team has equipped itself with a true window to the world that, in addition to regularly hosting buyers and partners from around the world, offers its 150 employees an innovative, dynamic and inspirational workplace! The new 30,000-ft2 office space is located at 700 Saint-Antoine Street East.
A location as symbolic as it is strategic
"We were looking for a place that would proudly state our values and reinforce our position as a global employer of choice," states Bernard Mariette, President and CEO of Coalision Inc. "Gare Viger's unique character offers a working environment that clearly reflects who we are: soundly authentic and focused on the future. With its many common areas, open spaces and even yoga, meditation and fitness rooms, we consider our offices to be much more of a living space than just a workplace. They reflect our company culture and drive creativity," adds Mr. Mariette.
The building's exceptional architecture and history coupled with the talent of Jean Pelland from Sid Lee, who was entrusted with the mandate to design the new office space, deftly reinforce the brand's values and highlight its Montreal roots. Steeped in history and vitality, this dynamic location will provide the company with a window to the world and drive its business forward in the global marketplace.
In full global expansion
Coalision's relocation from the Longueuil industrial park, where the head office had been for over twenty years, is an integral part of the company's expansion plan revealed last April when Pelican Investment Funds, a group of strategic investors led by Bernard Mariette, became the company's major stockholder. Over the course of the next three to five years, Coalision intends to expand and strengthen its presence in existing markets and to triple its global sales by exploring new business development opportunities. This will be achieved through innovative products and marketing programs, in addition to a particular focus on identifying and understanding the many moments experienced by its community in order to optimize customer experiences.
Following its success in New York and Paris, the company has just recently opened the doors to its newest Lolë flagship store on Sainte-Catherine Street in Montreal, as well as a store in the Toronto Eaton Centre. A new Atelier is soon to follow in Vaughan Mills. This global expansion includes an international distribution network comprised of over 1,600 stores, including 210 boutique-spaces. Between now and 2020, Coalision plans to open an average of 25 new stores per year.
Coalision, founded in 1989, manufactures/distributes sports and leisurewear inspired by well-being with its Lolë and Paradox brands. International in scope, the company distributes these two brands in Canada, the United States, Europe and Asia.
Lolë designs innovative, feminine and functional activewear inspired by active, engaged women around the world. Live Out Loud Every Day! This Canadian brand views well-being as a lifestyle inspired by a healthy blend of urban living, the great outdoors and physical activity. Lolë activewear is entirely designed in Montreal and is available in over 1,600 sales outlets worldwide, in Lolë Ateliers and online at www.lolewomen.com
About Gare Viger
Gare/Hotel Viger is located at 700 Saint-Antoine Street East. Designed by Bruce Price, renowned American architect of Quebec City's Château Frontenac, it was built by the Canadian Pacific Railway in 1898. It features six floors and was the first building in Canada to join a hotel with a train station. It was constructed in the style of Loire Valley chateaux. Last May, the Jesta Group announced the first phase of its Gare Viger project, a major mixed-use development representing an investment of $250 million.
Image with caption: "Coalision Inc.'s new headquarters located in the Gare Viger (CNW Group/Coalision)". Image available at: http://photos.newswire.ca/images/download/20151021_C8633_PHOTO_EN_526236.jpg
Image with caption: "Coalision Inc.'s new headquarters located in the Gare Viger (CNW Group/Coalision)". Image available at: http://photos.newswire.ca/images/download/20151021_C8633_PHOTO_EN_526238.jpg
Image with caption: "Coalision Inc.'s new headquarters located in the Gare Viger (CNW Group/Coalision)". Image available at: http://photos.newswire.ca/images/download/20151021_C8633_PHOTO_EN_526242.jpg
Image with caption: "Logo: Coalision - Lolë - Paradox (CNW Group/Coalision)". Image available at: http://photos.newswire.ca/images/download/20151021_C8633_PHOTO_EN_526232.jpg
For further information: Lolë, Geneviève Laurendeau, Manager, Communications and Public Relations, [email protected], 514-240-5879; BICOM Communications, Geneviève Allaire, Publicist, [email protected], 514-223-6770