First and only newswire service in Canada to offer Twitter integration
TORONTO, April 13, 2012 /CNW/ - For those who felt they needed a voice after seeing a news release, photo or video, CNW has enabled "Tweets" in its comments section so that opinions can be expressed and read globally.
"We really wanted to make sure that our comments section was more inclusive," says Tim Griffin, Vice-Present of Product Management for CNW Group. "Because 'Tweets' are such a popular form of online communication, it was important that we found a way to incorporate that."
Twitter integration allows CNW, on behalf of its clients, to capture customer sentiment and feedback, brand and market awareness, and potential marketing opportunities. Additionally, it allows companies to engage with their customers by assigning hashtags to their stories and to view the comments at newswire.ca
"It's win-win," says Griffin. "This offers audiences one more avenue to express themselves about subjects that matter to them. The real-time feedback is valuable to anyone who's gauging the online reach of their message."
Click here to see an example of a CNW client's news release with Tweets.
About CNW Group
CNW Group is Canada's leading newswire provider, serving both English and French audiences with an expansive network that reaches all key media points locally, regionally, nationally and globally. CNW Group's credibility, experience and connections have enabled it to become an important part of the Canadian journalistic process. CNW is where both traditional and online media look first for direct-from-source content relevant to their communities. Its suite of communications services naturally connects organizations to relevant news information consumers.
Image with caption: "Example of recent CNW news release for TVO with Tweets. Please note that this image represents an edited version of the news release. Please read the entire release at http://cnw.ca/HLg7E for the full story. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120413_C5360_PHOTO_EN_12265.jpg
If you'd like more information about this topic or to schedule an interview, please contact:Anthony Seow, Product Marketing Manager at 416-863-5727 or [email protected]
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