CNW Presents: The Communications Evolution

Event series will focus on integrated, transmedia campaigns

TORONTO, April 7, 2015 /CNW/ - The evolution of the Internet and social media has fundamentally changed the landscape in which public relations, marketing, IR, advertising and other media professionals operate. While social platforms like Facebook and Twitter have certainly contributed to that change, it's mobile and Smartphones that are responsible for the seismic shift we've seen in recent years.

The Communications Evolution: Access & Shareability [CLICK TO TWEET]

"It comes down to one thing and that's access," says Michael Pranikoff, Global Director, Emerging Media, PR Newswire. "People have more access to content now at their fingertips at any time of day than at any point in the history of mankind."

For professionals working in IR, PR and marketing working in a new media landscape, this means taking an integrated, transmedia approach to campaigns, leveraging all aspects of communications to gain the greatest advantage.

This April, CNW Presents: The Communications Evolution – an inspiring professional development event featuring speakers drawn from media, IR, communications, marketing and PR. Join us in Calgary on April 14, 2015 and Vancouver on April 16, 2015 to learn how to integrate communications channels for maximum results.

"At CNW we see great integrated campaigns crossing our wire on a regular basis," said Nicole Guillot, President and CEO, CNW. "However, we understand that some communications professionals might struggle with translating trends in the industry to executing campaigns. Our Communications Evolution event series is designed to give clients the inspiration and the tools to launch great campaigns of their own."

During the events we'll discuss:

  • How to win the fight for time and attention and find clarity with your audience 
  • Tactics to take hold of your online reputation before it takes hold of you 
  • New PR tips for today and tomorrow
  • And we'll bring our popular Canadian Content We Love blog series to life with integrated, transmedia campaign case studies from WestJet, TalkShop PR, ARC Resources and Brookline PR

Calgary Speakers:

  • Michael Pranikoff, PR Newswire
  • Doug Lacombe, Communicatto Inc.
  • Robert Palmer, WestJet
  • Megan Hjulfors, ARC Resources Ltd.

Register now for our CALGARY session. 

Vancouver Speakers:

  • Michael Pranikoff, PR Newswire
  • Kate Trgovac, LintBucket Media
  • Robert Palmer, WestJet
  • Sara Padidar, Talk Shop Media

Register now for our VANCOUVER session. 

As the landscape continues to evolve, communications professionals will need to find new ways to tell their stories. Download our article New Opportunities to Earn Media & Attention for Your Brand to learn more!

Tweeting about the event? Use hashtag #CNW!


Image with caption: "Industry leaders from within media, IR, communications, marketing and PR will speak at CNW Presents: The Communications Evolution taking place in Calgary and Vancouver this April. (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Amanda Laird, Manager, Communications, CNW Group,, 416-863-2105

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