TORONTO, Jan. 18 /CNW/ - News releases and photos distributed across CNW's newswire will now be added as featured content on Captivate Network, a media network with 9,000-plus digital screens that reach millions of "spend ready consumers" across Canada and the United States every day.
Captivate Network editors will hand-select news releases and photos of local and national interest from the CNW newswire feed, editing the content to suit both the interest of Captivate viewers and the short format elevator display screens that feature Captivate news updates.
"This agreement offers a fantastic opportunity for our clients' news to gain additional exposure," said Nicole Guillot, CNW's Vice President, Products Management and Operations. "It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases."
Stories selected from CNW's newswire will be identified with a CNW logo. A link to the full news release will be available on the Captivate Network Web site, and of course, on the CNW Web site at www.newswire.ca.
"When it comes to newswires, you really can't beat CNW," said Deanna Murray, Captivate Network's director of programming. "Their clients' content lines up with Captivate Network's audience beautifully, and we're very excited to have them on board as a provider. It was the proverbial 'no-brainer'."
Business professionals value the editorial on Captivate Network elevator screens; 97 percent watch the screens during an elevator trip and 47 percent consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets - such as Thomson Reuters and the Canadian Press - as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors, including an audience favorite feature entitled 'Word of the Day'.
About CNW Group
CNW Group is Canada's leading newswire and a global leader in news and information distribution services for professional communicators. Established in 1960, CNW is part of the International PR Newswire network, reaching news outlets in 135 countries worldwide. CNW Group provides electronic news distribution, targeting, monitoring, translation, MediaRoom, Webcast and disclosure services to corporate, government, associations, labour, not-for-profit and other customers worldwide. CNW Group helps Canadian and international organizations to connect with local and international audiences including the news media, the investment community and the general public. CNW Group is co-owned by two global leaders in news distribution: PR Newswire, based in New York City, USA and PA Group, based in London, UK. www.newswire.ca 1.877.CNW.7890
About Captivate Network
Captivate Network is the leading media solutions company in the out-of-home video advertising market. Through multiple touch points - on screen, on line and on site - Captivate enables advertisers to engage a highly desirable and targeted audience of millions of employed, "spend-ready" consumers at a time and place when they are most inclined to make business and personal buying decisions. Captivate was founded in 1997 and acquired by Gannett in 2004. The company is headquartered in Massachusetts, with offices throughout North America. For more information visit www.captivate.com.
SOURCE Canada NewsWire Ltd.
For further information: For further information: Amanda Laird, Communications Coordinator, CNW Group, firstname.lastname@example.org, (416) 863-5601, www.newswire.ca; Darby Johnson, Beaupre (for Captivate Network), email@example.com, (603) 559-5809, www.beaupre.com