energi PR dedicates Valentine's Day to Acts of Love & Kindness
TORONTO, Jan. 29, 2014 /CNW/ - Valentine's Day, February 14 , 2014, will be filled with extra love and kindness thanks to a day of giving from energi PR's Montreal and Toronto teams. Inspired by His Excellency the Right Honourable David Johnston, Governor General of Canada's My Giving Moment campaign, staff at energi PR will be given the day off from work to volunteer their time and talent during the agency's first annual ACTS of LOVE and KINDNESS (ALK) day.
"Since we started the business in 1990, giving back has been a fundamental part of our culture," said Carol Levine, a co-founder and managing partner of energi PR. "Acts of Love & Kindness gives all of us at energi PR the opportunity to support causes we're passionate about and then share our giving moments to amplify the importance of philanthropy. My business partner Esther Buchsbaum and I felt that closing the office for this purpose would send a powerful message about paying it forward."
ALK was conceived in 1994 by Patrice Tanaka, chief counselor and creative strategist at PadillaCRT and was later adopted by more than 50 public relations firms in the US through the Public Relations Society of America. energi PR approached Tanaka and sought her blessing to bring ALK up to Canada as part of its corporate social responsibility program. "In time we hope to take the message further by inviting our global partners in the Public Relations Global Network, as well as others within the Canadian public relations industry, to follow our lead and share a greater number of acts of love and kindness," said Levine.
"I was delighted by energi PR's interest in the program and their commitment to our shared community values. It's exciting to see Acts of Love & Kindness going international," said Patrice Tanaka. "Giving back is the best way to contribute to the health and sustainability of our respective communities, which have nurtured the growth and success of our businesses."
The ACTS of LOVE & KINDNESS performed by energi PR on Friday, February 14, 2014 can be followed online on Facebook and Twitter using the hashtag #energiPRALK.
About energi PR
energi PR is an award winning, independent agency specializing in public relations, social media/digital and corporate communications. Offering a full-range of bilingual communications services from its offices in Toronto and Montreal, energi PR serves clients in the consumer packaged goods, healthcare and wellness and travel and tourism sectors. energi PR is also positioned globally as the Canadian affiliate of the Public Relations Global Network (PRGN), the fourth largest network of independent PR agencies in the world with nearly 50 member agencies based in North America, South America, Europe, Asia, Australia. energi PR is a founding member of the Canadian Council of Public Relations Firms and holds an Accréditation A+ from the Alliance des cabinets de relations publiques du Québec. www.energipr.com.
Recently, energi PR was engaged in the My Giving Moments campaign to provide strategic direction and execution for all media relations.
SOURCE: Energi PR
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