Canadian Daily Deal Site Acquired from Postmedia Network Inc.
VANCOUVER, Dec. 10, 2012 /CNW/ - CityXpress Ltd., a leading supplier of online marketing solutions for local and online vendors, announced the acquisition on December 4, 2012 of SwarmJam from Postmedia Network Inc.
SwarmJam, a daily deal site with a presence in major Canadian cities, had been operated by Postmedia Network Inc. since December 2010. CityXpress had partnered with Postmedia, providing the complete range of operational and support services for SwarmJam vendors and users, plus content management and software development for the SwarmJam site. CityXpress will now also assume sales and marketing responsibilities provided in the past by Postmedia.
"We're obviously very excited by our acquisition of SwarmJam and the role we can now play in developing an appealing value proposition for our merchant partners," said CityXpress CEO Phil Dubois. "We have been servicing and supporting both the operations and ongoing development of the site, so there will be no change in that area.
"Existing merchants and consumers will continue to receive the same great level of service they have come to expect from us over the past two years, and we look forward to extending our network to include many new merchants and subscribers.
"Our immediate priority will be on re-establishing a local focus for SwarmJam. With the acquisition, we will be rolling out a new version of the SwarmJam site and introducing new programs that will deliver increased value to our merchant partners."
The acquisition is effective immediately. Acquisition costs were not disclosed.
CityXpress is a digital media company that provides local merchants with continuous online marketing solutions that recruit new customers, re-engage existing ones and keep both coming back throughout the year. CityXpress is headquartered in Vancouver, B.C. For more information: www.cityxpress.info.
SwarmJam is a collective buying site that features daily deals from vendors carefully selected to ensure that consumers receive high quality products and service. SwarmJam offers registered purchasers membership rewards points for purchases and other interactions with the site that can be spent in the CityXpress Rewards Store. www.swarmjam.com.
SOURCE: CityXpress Ltd.
For further information:
Phil Dubois, President & CEO