Canadian Daily Deal Site Acquired from Postmedia Network Inc.
VANCOUVER, Dec. 10, 2012 /CNW/ - CityXpress Ltd., a leading supplier of
online marketing solutions for local and online vendors, announced the
acquisition on December 4, 2012 of SwarmJam from Postmedia Network Inc.
SwarmJam, a daily deal site with a presence in major Canadian cities,
had been operated by Postmedia Network Inc. since December 2010.
CityXpress had partnered with Postmedia, providing the complete range
of operational and support services for SwarmJam vendors and users,
plus content management and software development for the SwarmJam
site. CityXpress will now also assume sales and marketing
responsibilities provided in the past by Postmedia.
"We're obviously very excited by our acquisition of SwarmJam and the
role we can now play in developing an appealing value proposition for
our merchant partners," said CityXpress CEO Phil Dubois. "We have been
servicing and supporting both the operations and ongoing development of
the site, so there will be no change in that area.
"Existing merchants and consumers will continue to receive the same
great level of service they have come to expect from us over the past
two years, and we look forward to extending our network to include many
new merchants and subscribers.
"Our immediate priority will be on re-establishing a local focus for
SwarmJam. With the acquisition, we will be rolling out a new version of
the SwarmJam site and introducing new programs that will deliver
increased value to our merchant partners."
The acquisition is effective immediately. Acquisition costs were not
CityXpress is a digital media company that provides local merchants with
continuous online marketing solutions that recruit new customers,
re-engage existing ones and keep both coming back throughout the year.
CityXpress is headquartered in Vancouver, B.C. For more information: www.cityxpress.info.
SwarmJam is a collective buying site that features daily deals from
vendors carefully selected to ensure that consumers receive high
quality products and service. SwarmJam offers registered purchasers
membership rewards points for purchases and other interactions with the
site that can be spent in the CityXpress Rewards Store. www.swarmjam.com.
SOURCE: CityXpress Ltd.
For further information:
Phil Dubois, President & CEO