CityHousing Hamilton Passes Mandate Requiring Pioneering's Safe-T-element® on Electric Coil Ranges

Technology has become the standard for Ontario affordable housing providers

HAMILTON, ON, Jan. 5, 2012 /CNW/ - Pioneering Technology Corp. (TSXV: PTE) (OTCBB: PTEFF), ("Pioneering"), an energy smart product innovation and consumer goods company, announced today that CityHousing Hamilton ("CHH") passed a mandate requiring that all electric ranges must now include Safe-T-element®  meaning that all new or replacement electric coil ranges must be equipped with this technology.  By enforcing this policy, Hamilton now officially joins the many other large affordable housing providers that have already mandated the inclusion of the Safe-T-element® technology.

"I applaud The City of Hamilton's proactive approach to fire prevention.  A significant number of our fire related responses are from cooking fires caused by unattended cooking," said Robert Simonds, Fire Chief, Hamilton Emergency Services-Fire and President of the Canadian Association of Fire Chiefs.  "Our hope is that we may reduce the frequency of our fire responses for both fires and nuisance alarms.  This will save the taxpayer money and help preserve our precious city resources."  Simonds adds: "If other housing providers across Canada take proactive steps towards fire prevention, perhaps we will see a significant reduction nationally to the # 1 cause of apartment fires in Canada - stovetop cooking."

"We are grateful for the support that we receive from Hamilton Fire, as we constantly strive to make our affordable housing safer for residents to live," said CityHousing Hamilton's Director and CEO, Brenda Osborne.

Safe-T-element is the only technology available today that helps prevent stove top cooking fires (the number one cause of household fire in North America) while also saving energy.  Available on new ranges or as a retrofit, this technology is now installed on over 60,000 ranges in multi-residential housing throughout North America.

Pioneering CEO Kevin Callahan said, "Hamilton was one of the early adopters of the Safe-T-element technology and today's announcement confirms the City's commitment to it long term.  We are very proud to say that the Safe-T-element cooking system is now mandated by approximately 85% of Ontario's largest affordable housing providers."

About CityHousing Hamilton ("CHH"):
CHH is the Housing Corporation owned and operated by the City of Hamilton.  CHH is the third largest housing provider in Ontario with 1,265 properties and over 7,000 housing units. CHH provides housing to families, seniors, couples, single people and individuals with special needs in a variety of housing forms including townhouses, apartments, single and semi-detached dwellings.  CHH's mission is to provide affordable housing that is safe, well maintained, cost effective and that supports the diverse needs of its many communities.  For more information, visit: www.cityhousinghamilton.com

About Pioneering Technology Corporation:
Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient.  The patented Safe-T-element® cooking system is engineered to help prevent stovetop cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. Pioneering trademarks include Safe-T-element®, Safe-T-Sensor™, Powergrill™, Battery Eliminator®, Powerpak™ and the Hydro-free Furnace Fan™.  For more information visit www.pioneeringtech.com

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Brenda Osborne, Director & CEO, CityHousing Hamilton at [phone] x4604;
Robert Simonds, Fire Chief,  Hamilton Emergency Services-Fire at [phone] ;
Kevin Callahan, President and CEO of Pioneering at [phone] ext. 222.