CHARLOTTETOWN, May 29, 2018 /CNW/ - The Canadian Public Relations Society (CPRS) awarded the City of Prince George the 2018 Don Rennie Memorial Award in recognition of its communications efforts to support the city's 2017 Referendum. The award was presented during the annual CPRS Awards of Excellence Gala at Connexions 2018 in Charlottetown.
Accepting the award on behalf of the team was City Manager Kathleen Soltis:
"I'm honoured to accept this year's Don Rennie Memorial award on behalf of my team at the City of Prince George. The results of this campaign are a great example of what's possible when passionate communicators work together to bring about positive change. Thank you to CPRS for this prestigious award and for recognizing the outstanding communications being done in Northern B.C," said Soltis.
The 2017 Referendum asked residents to approve the borrowing of necessary funds by City Council to replace the city's main fire hall and one of two public pools. Between April 2017 and voting day on Oct. 28, the communications team worked to gain public ascent by educating residents about the upcoming referendum, the issues at hand and voting opportunities. Using traditional and digital communications combined with guided tours and in-person presentations, the team achieved its goal with residents voting 83 percent in favour of a new fire hall and 63 per cent in favour of replacing the pool.
The Don Rennie Memorial Award for Excellence in Government Public Relations is presented annually in memory of Don Rennie, a CPRS member who helped change the face of government communications in Canada by developing and introducing a new communications policy that would span all departments of the Federal Government.
This year's Don Rennie Award was one of 10 Major and Special awards presented over the course of the three-day conference. Winners of CPRS Major Awards are nominated by fellow CPRS members to recognize exceptional involvement in the public relations profession.
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide.
SOURCE Canadian Public Relations Society
For further information: Dan LaBelle, Specialist, Communications and Events, Canadian Public Relations Society, 416-239-7034 ext 226 [email protected]