Cision Communications Cloud adds new features to streamline media monitoring and enhanced analytics so communicators can focus on attributing value to earned media
CHICAGO, Oct. 25, 2017 /CNW/ -- To better connect communications professionals with influencers and customers on one unified platform, Cision (NYSE: CISN) today announced new data-driven enhancements to Cision® Communications Cloud®. The latest enhancements enable communicators to work more efficiently by offering streamlined media monitoring, robust analytics and integrated comms workflow, all from within a single platform.
Comms professionals need reliable data and analytics to effectively track campaign results and accurately measure comms impact on business objectives. However, with an overwhelming amount of data to monitor, track and analyse, teams are often limited by their inability to take action on that data to craft more effective campaigns to drive engagement, conversions, and bottom-line results.
The latest release of the Cision Communications Cloud includes the following new features and enhancements:
- Updated analytics capabilities extend comms data beyond basic mentions, reach and ad value, with the use of more granular metrics, including share of voice against specific competitors or even sentiment of stories. With new dynamic reporting, users can dig deeper into their campaign data using advanced filters, flexible charts, and new ways to visualise results. Content can be tagged, sorted and grouped automatically, and a new integration between the My Coverage and Analytics tools in Cision Communications Cloud streamlines the analysis process and drills deeper into the data the team finds most valuable. Additionally, users can share a single customisable report instead of creating multiple reports to adhere to the demands of various teams.
- Improved flexibility and usability features enable comms professionals to streamline everyday processes, freeing up time to focus on higher priority tasks. For example, users can now sort influencers by rank to ensure that the most impactful contacts in both traditional and social media are listed first. Additionally, enhanced dynamic News Forward Templates allow for further customisation of the content in News Alerts. Comms professionals are now able to display the most relevant fields, correlating metrics and logos to ensure the news that matters most is shareable in any way.
- Easy-to-use Self-Service Monitoring tool streamlines the media monitoring process and allows users to conduct searches in real-time. Users can now build, edit and delete keyword searches against key content as and when they see fit, independent of Cision's client services team. Cision Communications Cloud users now benefit from both the easy-to-use self-service monitoring tool and access to Cision's industry-leading client services team who can assist with fine-tuning existing searches or building more complex searches.
"The latest enhancements made to the Cision Comms Cloud™ help comms professionals work more efficiently by streamlining everyday tasks, such as building searches and compiling reports, so that teams can focus on more strategic communications initiatives," said Kevin Akeroyd, Cision CEO. "These latest updates continue to build on the platform's ability to provide meaningful data and analytics that enable comms professionals to work smarter, not harder, and deliver results that impact the bottom line."
Current Cision Communications Cloud clients have been automatically upgraded to receive the new features and can contact their account representatives for more information. To learn more about the Cision Communications Cloud click here.
Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision® Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
VP, Marketing Communications