D-BOX and Cineworld Intend to Equip a Minimum of 30 Screens Over 24 Months, First Six to be Operational by Summer
LONGUEUIL, QC and LONDON, England, Feb. 8, 2012 /CNW Telbec/ - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, and Cineworld Cinemas Limited (LSE: CINE), the number one grossing theatre chain in the United Kingdom, announced today their intent to equip 30 screens with D-BOX MFX Seats in upcoming months.
This purchase and licensing agreement will start with a first installation of 35 D-BOX MFX seats in March at Cineworld Glasgow, notably the tallest cinema in the world. This marks the first commercial theatre circuit to launch D-BOX MFX Seats in the UK.
"This deal marks a major milestone for us as we continue to experience strong, steady growth overseas with Cineworld Cinemas, the UK's number one cinema chain*, demonstrating their commitment to providing the most innovative and technologically advanced theatrical presentations in the UK," stated President and CEO of D-BOX Technologies, Claude Mc Master. "Ultimately, this agreement reinforces the appeal of our business model and speaks to the growing demand for motion technology in the cinema industry around the world."
The six initial, confirmed Cineworld Cinemas locations include:
Cineworld Glasgow Renfrew Street
Cineworld Milton Keynes
Cineworld The O2 Greenwich, London
Cineworld Castleford West Yorkshire
Cineworld Didsbury, Manchester
Steve Wiener, Cineworld CEO comments "We are absolutely delighted to be the first cinema chain in the UK to introduce the cutting-edge D-BOX technology and provide a fourth dimension to the cinema experience. We invite film fans at all participating cinemas to come and enjoy the most immersive motion cinema experience to date."
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com
* By box office, 2011.
About Cineworld Group
Cineworld Group was founded in 1995 by Steve Wiener, the current Chief Executive, and is now the leading cinema group in the UK & Ireland. The Group operates 79 cinemas of which 73 are multiplex sites with five screens or more. In 2007 Cineworld successfully floated on the London Stock Exchange. In 2010 Cineworld cemented its position as the UK industry leader after it was confirmed as the UK and Ireland's number one cinema chain by Box Office. Cineworld also acquired the cinema at The 02 in 2010 and upgraded the 24.4 meter screen making it the largest 3D screen in Europe. In June 2011 Cineworld opened its first deluxe cinema called The Screening Rooms in Cheltenham. The Screening Rooms offers customers an intimate and luxurious cinema experience and showcases an array of films using the most cutting edge technology. The Screening Rooms hosts 3 cinema screens all of which are digital with 3D capabilities.
D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended mainly for the entertainment and industrial simulation industries. This unique and patented technology, the D-BOX Motion Code, uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into either a platform or a seat. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unparalleled realistic immersive experience. As of today, many Hollywood studios offer D-BOX Motion Code on their motion pictures in commercial theatres, on DVDs and Blu-rays. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO.
D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
For further information:
Vice-President of Marketing
D-BOX Technologies Inc.
450-442-3003 ext. 263
Marc Jasmin CMA, President
Jasmin Financial Communications
Cineworld Press Office
020 7413 3015