TORONTO, June 1, 2015 /CNW/ - Cineplex Entertainment ("Cineplex"), one of Canada's leading entertainment companies, will take the TORONTO 2015 Pan Am/Parapan Am Games to the big screen as the Games' Official Movie Experience Supplier.
During the weeks leading up to the Games, more than 65 Cineplex theatres across Ontario will show TORONTO 2015 content, providing a unique opportunity to tell moviegoers the story of the Games in a dynamic and powerful way. Pre-show spots include Pan Am and Parapan Am athletes' stories.
TORONTO 2015 promotional materials will also appear throughout Cineplex theatres and on cineplex.com.
"We are thrilled that Cineplex is stepping up to help us share the TORONTO 2015 story with even more Ontarians," said Saäd Rafi, chief executive officer, TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015). "It's inspiring to see so many organizations across Ontario celebrating the Games."
"Cineplex is very pleased to support TORONTO 2015 and share a glimpse of the Games with moviegoers across Ontario," said Pat Marshall, vice-president, communications and investor relations, Cineplex Entertainment. "We look forward to being a part of these exciting Games and to provide the TORONTO 2015 experience to our guests."
Cineplex is headquartered in Toronto and operates 162 theatres with 1,652 screens from coast to coast, serving approximately 74 million guests annually.
The TORONTO 2015 Pan American Games will take place July 10–26 and the Parapan American Games August 7–15. The TORONTO 2015 Games are funded by the Government of Canada, the Province of Ontario, as well as Lead Partner CIBC and other partners and sponsors.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) is tasked with managing and delivering the Games. It is working to bring some of the world's best athletes and artists to Toronto and the Greater Golden Horseshoe region, giving Ontarians a unique chance to be part of the action, and making the region a hub for sport.
For more information about the Games, please visit TORONTO2015.org or follow @TO2015, @TO2015_fr (French) or @TO2015_es (Spanish).
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada's largest entertainment loyalty program.
Cineplex is headquartered in Toronto, Canada, and operates 162 theatres with 1,652 screens from coast to coast, serving approximately 74 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas presented by Scotiabank. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com.
SOURCE Toronto 2015 Pan/Parapan American Games
For further information: Dayo Kefentse, Manager, media relations, TO2015, 416.957.2528, [email protected]; Pat Marshall, Vice-president, communications and investor relations, Cineplex Entertainment, 416.323.6648, [email protected]