Cindy Mahoney named Hallmark Canada President

Paul Murphy to lead Crayola Canada

MARKHAM, ON, Feb. 25, 2016 /CNW/ - Cindy Mahoney, vice president - Hallmark licensing, has been named president, Hallmark Canada, effective April 1. Mahoney will replace Paul Murphy who has been named general manager – Crayola Canada.

In this role, Mahoney will partner with leading retail customers in the Canadian marketplace and provide direction for the greetings category, retail execution, visual merchandising, marketing and other business support functions. 

"Cindy brings extensive experience with Hallmark products and consumers to her new position," says Mike Perry, president - Hallmark Greetings. "She has a proven track record of innovative thinking, strong leadership and delivering business results."

"I see so much opportunity for growth in the Canadian marketplace," says Cindy. "I look forward to partnering personally with current and new retailers, ensuring we are meeting their needs and the unique needs of Canadian shoppers so that Hallmark remains the preferred greeting card company for consumers."

Mahoney joined Hallmark in 2001 as a vice president – client service for Hallmark Business Expressions.  She has held a variety of positions including general manager – Hallmark Business Expressions; vice president and product director - season cards; vice president - new concept commercialization; and vice president – product development before assuming her current role in 2012.

Prior to joining Hallmark, she held a variety of business leadership assignments at McCaw Cellular Communications, Sprint Telemedia and Aspen Marketing Group.

Mahoney holds a bachelor's degree in business administration from Baker University. 

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About Hallmark Canada
Headquartered in Markham, Ontario, Hallmark Canada has been helping Canadians celebrate and connect with each other and the world for 100 years. Our products can be found in more than 3,000 retail accounts, including mass retailers and Hallmark Gold Crown® stores. Hallmark Canada provides full sales and marketing support, including writers, editors and designers who develop exclusive product for the Canadian market. For more information, visit Connect on Facebook, Twitter and Pinterest.

SOURCE Hallmark Canada

Image with caption: "Hallmark Canada (CNW Group/Hallmark Canada)". Image available at:

For further information: Rebecca Feigelsohn, Veritas Communications,, 416-725-5039

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