CI Financial reports sales and assets for November

TSX Symbol: CIX

TORONTO, Dec. 1 /CNW/ - CI Financial Corp. ("CI") today reported gross retail sales of $758 million and net redemptions of $28 million for the month of November. Assets under management increased by 0.6% over the month to $68.7 billion at November 30, 2010.

For the year-to-date, CI has posted gross retail sales of $9.1 billion and net sales of $1.2 billion.

CI's fee-earning assets at November 30, 2010 were $91.3 billion, an increase of 0.5% during the month. Assets under management consisted of retail investment funds of $67.6 billion and pooled assets of $1.0 billion. CI also reported assets under administration at Assante Wealth Management (Canada) Ltd. of $22.0 billion, and other fee-earning assets of $594 million.

November was the third consecutive month of asset growth for CI, positioning the company for a strong finish to the year. The current retail assets under management of $67.6 billion represent an increase of 6.5% over the average asset level for the third quarter of 2010 and a 22.0% increase over the average retail assets under management for fiscal 2009. In addition, CI expects its acquisition of Hartford Investments Canada Corp., announced on October 21, 2010, to close later this month.

Additional information about CI's sales, assets and financial position can be found below in the tables of preliminary statistics and on its website, www.ci.com/cix, in the Statistics section. The sales and assets reported in this release are the only statistics authorized by CI and CI takes no responsibility for reporting by any external sources.

CI FINANCIAL CORP. November 30, 2010 MONTH-END STATISTICS
MONTHLY SALES DATA MANAGED FUNDS	GROSS SALES (millions)	REDEMPTIONS (millions)	NET SALES (millions)
Long-term funds Short-term funds	$692 $66	$720 $66	- $28 $0
TOTAL FUNDS	$758	$786	- $28
FEE-EARNING ASSETS	Oct. 31/10 (millions)	Nov. 30/10 (millions)	% Change
Retail assets under management	$67,172	$67,635	0.7%
Pooled assets	1,063	1,031	-3.0%
TOTAL assets under management	$68,235	$68,666	0.6%
Assante assets under administration*	22,015	22,017	0.0%
CI other fee-earning assets	604	594	-1.7%
TOTAL FEE-EARNING ASSETS	$90,854	$91,277	0.5%
MONTHLY AVERAGE RETAIL ASSETS UNDER MANAGEMENT	Oct. 31/10 (millions)	Nov. 30/10 (millions)	% Change
Monthly average retail assets	$66,631	$67,897	1.9%
QUARTERLY AVERAGE RETAIL ASSETS UNDER MANAGEMENT	Sept. 30/10 (millions)	Nov. 30/10 (millions)	% Change
Quarterly average retail assets	$63,528	$67,254	5.9%
FISCAL AVERAGE RETAIL ASSETS UNDER MANAGEMENT	Fiscal 2009 (millions)	Fiscal 2010 (millions)	% Change
Fiscal year average retail assets	$55,430	$64,022	15.5%

EQUITY		FINANCIAL POSITION (millions)
Total outstanding shares	287,298,578	Debt Outstanding	$747
QTD weighted avg. shares	287,448,926	Cash and marketable securities	(105)
Yield at $21.14	4.0%	Net debt outstanding	$642
In-the-money options	4,530,381
Percentage of all options	70%	Terminal redemption value of funds	$801
All options % of shares	2.3%

* Includes CI and United Financial investment fund assets administered by Assante advisors.

ESTIMATED GEOGRAPHIC EXPOSURE OF AUM
Canada	53%	Asia	3%
United States	23%	Other	4%
Europe	10%	Cash	7%

CI Financial Corp. (TSX: CIX) is an independent, Canadian-owned wealth management company. CI offers a broad range of investment products and services, including an industry-leading selection of investment funds. CI is on the Web at www.ci.com/cix.

This press release contains forward-looking statements with respect to CI and its products and services, including its business operations and strategy and financial performance and condition. Although management believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from expectations include, among other things, general economic and market factors, including interest rates, business competition, changes in government regulations or in tax laws, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time.

For further information: For further information:

Stephen A. MacPhail
President and Chief Executive Officer
CI Financial Corp.
[phone]