OTTAWA, Dec. 13 /CNW/ - Siemens Enterprise Communications has selected McMillan as its preferred creative marketing partner. The three-year partnership will see McMillan tasked with strengthening the company's position as a global innovator in the explosive Unified Communications (UC) market, which brings together a range of communications technologies such as voice, video, email, conferencing, instant messaging, and mobile applications to create seamless collaborative communication for large and medium-sized organizations.
"For us, this is an amazing opportunity to work with a significant global player," remarks Gordon McMillan, company founder and Chief Creative Officer. "We painted a compelling vision of the company and they really saw how it could help them move their brand forward."
The Siemens Enterprise Communications marketing team, led by CMO Chris Hummel, selected McMillan over several other agencies after a rigorous selection process: "What really impressed us with McMillan is their ability to communicate the potential of what we can do for the customer. It's really easy to get lost in technological details. These guys know how to craft a compelling vision that transcends the technology and clearly shows our customers not only the value of Unified Communications but the unique value we bring to the UC equation."
McMillan will work closely with the client's marketing team to crystalize the brand message and to deploy a series of integrated marketing campaigns that will use a mix of traditional and non-traditional media and tactics.
McMillan is a creative agency focused on taking its clients' brands from where they are to where they ought to be. Based in Ottawa, Canada, McMillan works with a portfolio of international and Canadian clients, including CA Technologies, Canada Post, Canadian Medical Association, Dun & Bradstreet, Export Development Corporation, Hitachi Data Systems, and now Siemens Enterprise Communications.
About Siemens Enterprise Communications
Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure, and security solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications companies include Siemens Enterprise Communications, Cycos, and Enterasys Networks.
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