SHANGHAI AND NANJING, China, Feb. 22, 2017 /CNW Telbec/ - As part of the economic mission led by Tourism Minister Julie Boulet, the Quebec Tourism Industry Alliance (The Alliance) announces partnerships with Ctrip and Tuniu, two of China's leading travel companies. These collaborations will enable Québec to better penetrate this growing market of 1.4 billion people. It will also assist Québec's tourism industry in its constant improvement of its reception of Chinese customers. The partnerships include developing new routes, increasing the accessibility of QuébecOriginal's offerings and conducting joint marketing campaigns that will be attractive and relevant to this specific clientele.
Doing more together for optimal results
With representatives in both Beijing and Shanghai, the Alliance already ensures that Quebec's culture, nature, large cities and regions are represented in China under the name QuébecOriginal. Mandated by the Minister of Tourism to promote Québec as a leisure destination in foreign markets, the Alliance is confident in Québec's tourism businesses and stakeholders' ability to charm in China, currently the 10th largest non-Québec market for tourism spending.
"It is with great humility that we begin these collaborations with Tuniu and Ctrip," said Martin Soucy, President and CEO of the Alliance. The data and expertise of our new partners will help us refine our knowledge of Chinese customers. We will be able to propel the offers of experiences that will make the difference to win the heart of the Chinese traveller. Through our participation in Minister Boulet's mission, we are laying the foundation for long-term strategic cooperation relations in order to increase arrivals to Québec from China. "
The Québec Government is proud to be able to contribute actively to making Québec a destination of choice. Its efforts to create the winning conditions for a strong tourism destination will continue post mission. basin "China is the largest pool of potential tourists in the world. It is essential to take advantage of the new daily air link between Montreal and Shanghai to promote Québec and thereby attract more Chinese tourists. To achieve this, we must ensure that we have the tourism infrastructure necessary to meet the expectations and needs of this clientele whose economic benefits are significant, "said Tourism Minister Julie Boulet.
Additional photos on the Alliance de l'industrie touristique du Québec website.
Ctrip.com International, Ltd. (Ctrip) is a Chinese travel agency offering comprehensive services including hotel reservations, air ticketing, packaged tours, high-speed rail ticket booking, and corporate travel management.
Ctrip offers over 1,000 packaged tours to both domestic Chinese and overseas destinations, departing from six major Chinese cities (Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu) and serving over 10,000 individual travellers monthly.
Founded in 1999, Ctrip was listed on NASDAQ in December 2003. It has successfully integrated high-tech industries and traditional travel industry to serve over 40 million registered members. The Ctrip group includes members like lvping, Xingcheng ezTravel, csshotel, and sozhen.com. Its major competitors are elong, aoyou.com, and mangocity.com.
Tuniu (Nasdaq:TOUR) is a online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travellers through its website tuniu.com and mobile platform. Tuniu has over 550,000 stock keeping units (SKUs) of packaged tours, covering over 140 countries worldwide and all the popular tourist attractions in China. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including approximately 650 tour advisors, a 24/7 call centre and 75 regional service centres.
The Company's goal is to become the destination for Chinese consumers seeking leisure travel products and services. Tuniu aims to further expand its online leisure travel market share by expanding product offerings, increasing customer base, enhancing customer loyalty and strengthening supply chain management. The Company also intends to continue to pursue mobile strategies, invest in technology infrastructure, and to pursue strategic alliances and acquisitions.
About the Alliance
L'Alliance de l'industrie touristique du Québec actively participates in efforts to make Québec a world-class tourist destination. As a partner in success of Québec's tourism industry, the organization gathers, coordinates and represents businesses and tourism stakeholders. By supporting and participating in the development of tourism offerings and the marketing of Québec abroad, the Alliance contributes to the national and international reach of the destination and to the increased economic benefits in Quebec and its regions.
SOURCE Alliance de l'industrie touristique du Québec
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