ChickAdvisor and St. Joseph Media Announce Strategic Partnership

TORONTO, Dec. 12, 2012 /CNW/ - ChickAdvisor, one of Canada's Top 100 startups, and St. Joseph Media, a division of Canada's largest privately owned communications company, are joining forces to better service advertisers. The partnership combines ChickAdvisor's social recommendations and native advertising programs with the strengths of Canada's most respected media company, publisher of award-winning brands such as FASHION Magazine, Canadian Family and Weddingbells.

The combined offerings will include integrated digital and print programs leveraging product and vendor reviews, advertorial, video and social media cross promotion.

"We're really excited about this partnership because it represents the future of integrated native advertising," said ChickAdvisor CEO Alex de Bold. "Each company brings what they do best to the table to deliver a truly seamless experience."

"Constant innovation is key to the success of St. Joseph Media" said Ken Hunt, Vice-President Digital for St Joseph Media. "We were immediately impressed with the technology, services and community that ChickAdvisor brought to the table and we were blown away by their enthusiasm, smarts, and dedication to great customer service. When you combine that with the scale of our audience across print, online and social media platforms and the authority of our established brands, you get one of the most exciting partnerships in the Canadian media landscape today."

About St. Joseph Media

St. Joseph Media publishes Toronto Life, FASHION Magazine, Weddingbells, Mariage Québec, WHERE Canada magazines, Canadian Family, Glow, Pure, The Torontoist, Quill & Quire and Ottawa Magazine. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media.

About ChickAdvisor
ChickAdvisor Inc. is a social shopping and recommendations community used by over 5 million women prior to purchasing products and services. The ChickAdvisor platform, which includes 40,000 consumer product reviews, offers brands a turnkey social recommendations platform that stimulates product awareness and trial through its Review Club and a new gamification engine that engages consumers through a custom points and badges program.

SOURCE: St. Joseph Media

For further information:

Alex de Bold
ChickAdvisor Inc.

Karen Cleveland
Senior Manager, Marketing and Communications St. Joseph Media
416.364.3333 x.3046

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St. Joseph Media

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