Chevrolet, Buick, GMC and Cadillac Catch a Ride with The AIR MILES Reward Program

New National Partnership Offers AIR MILES for New Vehicle Purchase & Leases

TORONTO, Jan. 3, 2013 /CNW/ - Canadians can start the New Year by hopping in the driver's seat with Chevrolet, Buick, GMC, Cadillac and the AIR MILES Reward Program. Starting today, AIR MILES Collectors can earn reward miles during key promotional periods when they steer their way to a Chevrolet, Buick, GMC or Cadillac dealership to purchase or lease their next vehicle.

"Our customers are our number one priority and this partnership with AIR MILES will provide even more value with the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle," said Marc Comeau, vice-president, sales, service and marketing, General Motors of Canada. "Many of our existing customers already collect AIR MILES and this partnership will bring more of AIR MILES 10 million Collectors to our dealerships to experience one of our new launch products like the all-new Chevrolet Trax, Buick Verano or the Canadian-built Cadillac XTS."

Canadians and AIR MILES Collectors across the country will be able to take advantage of this new partnership, kicking earning opportunity into high gear!

The addition of GM to the AIR MILES Reward Program showcases the breadth of industries and services in which the program offers value to its more than 10 million Collectors.

"GM is a magnificent addition to the Program, bringing with them its vision of innovation and evident passion for their customers," said Andy Wright, president, AIR MILES Reward Program. "Our exclusive partnership with one of North America's largest automotive brands will add even more earning opportunities for our Collectors and GM customers."

All Chevrolet, Buick, GMC and Cadillac dealerships across Canada are participating in the AIR MILES partnership.  To learn more about this initiative and which offers are being provided by local dealerships, Canadians are encouraged to visit their nearest dealer location, or visit www.airmiles.ca.

About General Motors (Canada)

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs more than 9,000 people across the country and is a recognized leader in green manufacturing.  GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network. More information regarding GMCL models can be found at www.gm.ca, or by following @GMCanada on Twitter.

About the AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE: AIR MILES Reward Program

For further information:

Adria MacKenzie
GM Canada
[phone]
[phone] cell
[e-mail]

AIR MILES Reward Program
Media Relations Office
416-552-2352.
[e-mail]