CHENGDU, China, Dec. 16, 2018 /CNW/ -- Chengdu's International Communication Office, in an effort to raise the visibility of the city of Chengdu, recently rolled out a mascot, PANDA, which quickly gained the adoring attention of fans around the world. The office, a part of the CPC Chengdu Municipal Committee, and Chengdu Economic Daily Press jointly rolled out the official WeChat account featuring the mascot with the aim of publishing the latest news and information about the city. Since the launch on WeChat, PANDA has become one of the most talked about topics on social media, after having published over 70 articles on the microblog service, including three posts that garnered over 100,000 views and five with over 50,000 views. With six recent campaigns launched in colleges and universities, as well as in residential and business communities, PANDA has seen a surge in the number of WeChat followers.
PANDA was inspired by Dudu, a panda character that starred in the city's VR-based panoramic promotional video released in Europe in 2016. As a brand ambassador for Chengdu, PANDA keeps the public up to date in real time with factual news on the city's latest real estate developments, technology and innovation as well as economy and culture from a multi-faceted and novel viewpoint.
Over recent years, Chengdu has achieved remarkable results in promoting its image with in-depth reports on the city's transformation into Western China's most important regional hub and in its becoming the destination for both domestic and foreign businesses seeking to establish a presence in that part of the country as well as being an active participant in the government's One Belt, One Road Initiative.
The giant panda, hot pot, Sichuan Opera and Sichuan bianlian, or Face-Changing opera, are just a few of the city's icons that are making Chengdu increasingly recognized around the world, and with the recognition, the city's government is paying more attention to the city's environment as well as economic and urban development. As a result, Chengdu is attracting an increasing number of visitors from the four corners of the globe.
Chengdu looks forward to being at the forefront of a brighter future for the planet. Follow PANDA on WeChat to stay up to date on the latest news from Chengdu.
SOURCE Chengdu Economic Daily Marketing & Planning Co.,Ltd.
Shuai Yuan, +86-15198275628
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