- Iconic lifestyle brand has the top paid circulation in Canada, according to AAM's audit results -
TORONTO, Feb. 7, 2013 /CNW/ - Chatelaine is the #1 magazine in Canada, with the top paid circulation of 536,000 copies each month. The recognition comes via the latest twice-yearly report from the Alliance for Audited Media, released today.
This is the first time in its 85-year history that Chatelaine has obtained the top-paid circulation position. The 536,000 paid circulation figure includes both subscription and single copy sales, the latter of which is up eight per cent.
"This has been an exciting time of growth and expansion for the Chatelaine brand, and getting these outstanding results at this time is a clear indicator we're on the right track," said Chatelaine Publisher Tara Tucker. "The fact that Chatelaine newsstand sales are on the rise is a true testament to how our brand is hitting the mark in delivering to Canadian women the world-class content that is relevant and inspiring in their everyday lives."
The AAM results come at a time when Chatelaine is in growth mode. The brand has already garnered nearly 3,000 tablet subscribers since launching in 2012, and has published 24 unique e-books and apps. It recently re-launched chatelaine.com using responsive design, making it user-friendly and readable on any screen. Last year, more than 10 million visitors enjoyed Chatelaine.com's delicious and easy triple-tested recipes, health and wellness advice, home decorating ideas, style tips and more. Chatelaine.com also has 300,000 loyal newsletter subscribers and more than 40,000 follow the brand on social platforms such as Facebook, Pinterest and Twitter.
Chatelaine has a regular television show, Chatelaine Edition, airing on City's Cityline, will have a radio presence later this year, and will soon unveil a multi-tasking recipe app for smartphones.
The AAM results come at a time when Chatelaine is planning to celebrate its 85th anniversary with a special issue and signature event. It is in the midst of transforming its Chatelaine Kitchen, where hundreds of recipes are developed and tested each year, into a state-of-the art showpiece for the brand.
About Chatelaine and chatelaine.com
The country's leading women's media brand, Chatelaine makes "Everyday Extraordinary" for Canadian women and has been doing so for more than 85 years. Today, Chatelaine is a five-platform brand: available on television, tablet and smartphone, plus in print and online. Chatelaine has a lively presence on social media sites, and Chatelaine.com is Canada's most engaged digital community for women 18+. With a team of "extraordinary" experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen), style, decor, health and real life for women who want to look good, do good, feel great and make every day a little bit special. Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications.
For further information:
Louise Leger, Chatelaine, [email protected], 416-764-4125