Charm Diamond Centres Signs Agreement to Offer Customers Flexiti's Point-Of-Sale Consumer Financing Solution
Mar 12, 2019, 06:30 ET
TORONTO and HALIFAX, March 12, 2019 /CNW/ - Flexiti Financial ("Flexiti" or "the Company"), a leading provider of point-of-sale consumer financing solutions for retailers announced today that Charm Diamond Centres and its sister retail chains, Ben Moss Jewellers and Crescent Gold & Diamonds, have signed a long-term agreement to implement its platform. Flexiti's technology-driven financing solution provides customers with quick and easy access to revolving credit and flexible payment options, including 0% financing, that increase affordability and improve the shopping experience both in-store and online.
"Providing excellent customer service and the best price is key to winning customers for life. Integrating Flexiti's innovative consumer financing platform helps us deliver our luxury products with affordable payment options for all budget sizes," said Troy Calder, President of Charm Diamond Centres.
With Flexiti's mobile, automated and 100% paperless application process, customers can now secure in minutes a private label credit card that provides them with low interest and longer-term payment plans than traditional credit cards. The FlexitiCard is usable at nearly 4,000 retail locations across Canada within the Flexiti network and eliminates the need for customers to reapply for financing with every purchase.
Flexiti's omni-channel financing solution is a proven sales driver with retailers in all verticals experiencing a 200% to 380% rise in financed sales volumes after migrating from previous financing platforms. Flexiti's simple and efficient application process becomes a valuable sales tool for retail staff that increases average purchase sizes, builds brand loyalty and encourages repeat store visits.
"Focusing on the customer has never been more important than it is in today's highly-competitive retail environment," said Peter Kalen, Founder and CEO of Flexiti. "Our award-winning technology offers retailers a convenient and easily scalable way of building customer loyalty and getting sales across the finish line."
About Charm Diamond Centres
Charm Diamond Centres, and its sister chains, Ben Moss Jewellers and Crescent Gold & Diamonds; is the largest independently owned Canadian jewellery retailer with more than 80 stores and 800 employees coast to coast. For more than 45 years, Charm Diamond Centres has helped Canadians celebrate and commemorate all of life's biggest moments. The chains offer several stunning lines of diamonds including Glacier Fire Canadian Diamonds, My Diamond Story Canadian Diamonds, LeVian, Enchanted by Disney and its Signature Collection, Charmed by Richard Calder, the company's founder. For more information, please visit www.charmdiamondcentres.com.
About Flexiti
Flexiti has reimagined point-of-sale (POS) consumer financing to drive sales for retailers in-store and online and is one of Canada's leading private label credit card issuers. Through its award-winning platform, Flexiti delivers a POS financing experience across any device that is customer-centric, simple and intuitive. Without the need to integrate into existing POS systems, retail partners can easily offer the same fast and paperless financing solution across all retail locations and sales channels to increase revenue and build loyalty through repeat purchases. Flexiti's joint venture with Globalive Technology demonstrates its commitment to innovation in the payments space through the development of solutions leveraging artificial intelligence. With high approval rates, innovative products and services, flexible promotional offers and a partnership-first approach, Flexiti is helping people improve their lives through better financing. For more information, visit www.flexiti.com.
SOURCE Flexiti Financial Inc.
For further information: Media Contact: Jason Kinnear, jkinnear@flexiti.com, 647-291-8026
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